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Marketing Management
Leerboek over marketing. Met verschillende casussen.
Strategic Management
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Strategic Management
From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.
Strategic Management
None
Retailing
Appropriate for courses in principles of retailing or retail management at colleges and universities. This thorough Canadianization of a best-selling US text continues the tradition as one of the most comprehensive and contemporary texts on the subject of retailing. The text examines contemporary issues, explores many challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.
Marketing Channels
Textbook on marketing
Retail Management
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Strategic Management
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.
