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Marketing Horizons: A 1980's Perspective
  • Language: en
  • Pages: 386

Marketing Horizons: A 1980's Perspective

  • Type: Book
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  • Published: 2014-10-28
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  • Publisher: Springer

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
  • Language: en
  • Pages: 511

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

  • Type: Book
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  • Published: 2015-05-18
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  • Publisher: Springer

​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Strategic Management
  • Language: en
  • Pages: 852

Strategic Management

  • Type: Book
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  • Published: 1997
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  • Publisher: Unknown

None

Retailing
  • Language: en
  • Pages: 816

Retailing

Appropriate for courses in principles of retailing or retail management at colleges and universities. This thorough Canadianization of a best-selling US text continues the tradition as one of the most comprehensive and contemporary texts on the subject of retailing. The text examines contemporary issues, explores many challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.

Cases in Strategic Marketing
  • Language: en
  • Pages: 856

Cases in Strategic Marketing

  • Type: Book
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  • Published: 1993
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  • Publisher: Unknown

A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.

Marketing Channels
  • Language: en
  • Pages: 808

Marketing Channels

A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each ch

Strategic Management
  • Language: en
  • Pages: 896

Strategic Management

  • Type: Book
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  • Published: 2003
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  • Publisher: Jossey-Bass

From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.

Cases in Strategic Marketing Management
  • Language: en
  • Pages: 484

Cases in Strategic Marketing Management

  • Type: Book
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  • Published: 1999-12
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  • Publisher: Unknown

Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.

Strategic Management and Business Policy
  • Language: en
  • Pages: 1176

Strategic Management and Business Policy

  • Type: Book
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  • Published: 1992
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  • Publisher: Unknown

None

Retail Management
  • Language: en
  • Pages: 808

Retail Management

  • Type: Book
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  • Published: 2001
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  • Publisher: Unknown

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.