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Marketing Research
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Government Gazette
None
Fundamentals of Merchandising
An essential resource for both students of retail and merchandising and entrepreneurs interested in starting a business, this guide offers practical information on the merchandising industry. Topics include store location, layout and design, merchandise planning, control and pricing, and supply chain management. It also offers practical advice on factors critical to the success of any retail enterprise, mainly the effective use of color and lighting in visual merchandising. Written by established authors in the field, this book emphasizes the importance of accurate market research and includes case studies of actual businesses and self-assessment questions to reinforce learning.
Marketing Success Stories
"The new edition contains updated case studies of companies such as Ford Motor Company of Southern Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys, Dawn Wing and Fish Eagle Brandy are also included. The book covers all key aspects of marketing, such as branding, franchising and the importance of location. ... "BOOK JACKET.
Formal Methods and Hybrid Real-Time Systems
This Festschrift volume is published to honour both Dines Bjørner and Zhou Chaochen on the occasion of their 70th birthdays. The volume includes 25 refereed papers by leading researchers, current and former colleagues, who congregated at a celebratory symposium held in Macao, China, in the course of the International Colloquium on Theoretical Aspects of Computing, ICTAC 2007. The papers cover a broad spectrum of subjects.
