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Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
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"The new edition contains updated case studies of companies such as Ford Motor Company of Southern Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys, Dawn Wing and Fish Eagle Brandy are also included. The book covers all key aspects of marketing, such as branding, franchising and the importance of location. ... "BOOK JACKET.
This Festschrift volume is published to honour both Dines Bjørner and Zhou Chaochen on the occasion of their 70th birthdays. The volume includes 25 refereed papers by leading researchers, current and former colleagues, who congregated at a celebratory symposium held in Macao, China, in the course of the International Colloquium on Theoretical Aspects of Computing, ICTAC 2007. The papers cover a broad spectrum of subjects.
A detailed history of South Africa as a Portuguese and Dutch colony, from 1505-1795, first published in 1907.