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What Makes Women Buy
In this insightful and timely book, L. Janet Wolff provides a comprehensive look at the motivations and behaviors of the modern woman consumer. Drawing upon the latest research in psychology, marketing, and sociology, the book provides practical advice for anyone looking to reach this important demographic. A must-read for marketers, advertisers, and anyone interested in the intersection of gender, consumerism, and culture. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Austerity baby
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Austerity Baby might best be described as an ‘oblique memoir’. Janet Wolff’s fascinating volume is a family history – but one that is digressive and consistently surprising. The central underlying and repeated themes of the book are exile and displacement; lives (and deaths) during the Third Reich; mother-daughter and sibling relationships; the generational transmission of trauma and experience; transatlantic reflections; and the struggle for creative expression. Stories mobilised, and people encountered, in the course of the narrative include: the internment of aliens in Britain ...
What Makes Women Buy
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
The Kitchen
Since the 1990s the kitchen has moved into the design spotlight, and this publication examines and reviews its significance in an architectural, cultural, social and economical context. The authors look at developments and revolutionary kitchen concepts of the last decades including standardized kitchens and open kitchen living spaces.
Into One's Own
Tracing the life course of American teenagers in the mid-twentieth century, Into One's Own presents a compelling historical portrait of growing up.
TV by Design
From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s during that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts-a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium...
Advertising Organizations and Publications
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Pioneering African-American Women in the Advertising Business
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative appr...
Is Fashion a Woman's Right?
Addresses the evidence for the belief that enjoyment of fashion is necessarily inconsistent with feminist values, from a feminist point of view. This book begins by establishing that many feminists hold this belief, and argues that disagreeing does not mean claiming that feminism was unnecessary or that it is rendered redundant by social mores.
Fearless Vulgarity
The enduring queer feminist engagement with Valley of the Dolls author Jacqueline Susann's camp comedy legacy.
