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Street Fighter Marketing Solutions
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers,...
Streetfighting
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No B.S. Grassroots Marketing
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local busin...
Design for Six Sigma in Technology and Product Development
This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.
Corporate Sigma
One study after the next shows that most employees are unhappy with their jobs and that less than a third actively engage with their work. That means that two out of every three are merely putting in their time, rather than maximizing productivity and attaining satisfaction. One could argue that such a malaise is the symptom of an unhealthy workfor
No-Nonsense Marketing
"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more th...
The Toastmasters International Guide to Successful Speaking
For everyone who needs to communicate effectively before groups from two to 2,000, this volume teaches readers the best places to start, and how to build their speaking experiences while enhancing their careers, business reputations, and serving the community. Includes tips, techniques and strategies made famous by Toastmaster's International.
Chicken Soup for the Soul at Work
Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work.
My Promise to the Master
Discover the Secrets Between the Pictures! High-speed, ultra-high resolution, stop-action photography, combined with Hanshi Frank Grant's detailed instructions and insights gives you the level of detail you need to get the most from each technique. "One of the early pioneers of Matsubayashi Shorin Ryu in America, Hanshi Frank Grant, has given us this valuable book containing the lessons passed down from Grandmaster Shoshin Nagamine. As one of the last old-timers, I highly recommend this book to present and future generations who not only study the technique of Matsubayashi but also its history and traditions." Jerry Figgiani, President, Shorin Ryu Karatedo International “I feel that this b...
It's the Customer, Stupid!
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centri...
