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Strategic Social Marketing
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help ...
Making Jazz French
Between the world wars, Paris welcomed not only a number of glamorous American expatriates, including Josephine Baker and F. Scott Fitzgerald, but also a dynamic musical style emerging in the United States: jazz. Roaring through cabarets, music halls, and dance clubs, the upbeat, syncopated rhythms of jazz soon added to the allure of Paris as a center of international nightlife and cutting-edge modern culture. In Making Jazz French, Jeffrey H. Jackson examines not only how and why jazz became so widely performed in Paris during the 1920s and 1930s but also why it was so controversial. Drawing on memoirs, press accounts, and cultural criticism, Jackson uses the history of jazz in Paris to ill...
Homosexuality in French History and Culture
Deconstruct changing representations of homosexuality with this important new work of cultural criticism! Homosexuality in French History and Culture explores episodes, patterns, and images of same-sex attraction in France from the sixteenth to the twenty-first century, from the essays of Michel de Montaigne to pride parades in contemporary Paris. This groundbreaking book documents the ways homosexuality has been named, experienced, regulated, understood, and imagined. During these centuries, homosexuality has been stigmatized as a sin, crime, or disease, and denounced as a threat to social order and national identity. Yet the rhetoric of condemnation has always co-existed with the reality o...
Experimentation and the Lyric in Contemporary French Poetry
Experimentation and the Lyric in Contemporary French Poetry offers a new theoretical approach and historical perspective on the remarkable upsurge in creative poetic practices in France that have challenged traditional definitions of poetry and of the lyric. Focusing on the work of Pierre Alferi, Olivier Cadiot, Emmanuel Hocquard, Franck Leibovici, Anne Portugal and Denis Roche, this book provides an analysis of the most influential poets in French poetry of the last few decades. It contextualizes the theoretical models that inform their investigations, analyzing them alongside the history of the avant-garde and the heated theoretical debates that have taken place over whether to continue or bring an end to the lyric. Systematically addressing the various strategies employed by these poets and drawing on reception theory and cognitive studies, Jeff Barda argues that French radical poetics re-evaluates the lyric in cognitive terms beyond the personal. This book is essential reading for anyone interested in twenty-first-century forms of experimental writing and the connections between literature and the arts today.
French Spirits
When Jeffrey Greene, a prize-winning American poet, and Mary, a molecular biologist and his wife-to-be, discover a moss-covered stone presbytery in a lovely village in the Puisaye region of Burgundy, they know they have to live there. In lush, lyrical prose, Greene recalls their experiences turning the 300-year-old stone building -- a "chÂteau in miniature" that the locals believe houses numerous spirits-into a habitable refuge. He brings to life their adventures in finding wonderful bargains with which to furnish their new space, including a firm mattress and some rather suspicious antiques" bought from the back of a van. Greene offers the unexpected joys and surprises of village life, from celebrating his and Mary's simple backyard wedding to toiling in a verdant garden. He shares the experience of surviving his mother's decision to move in and humorously introduces the locals -- both human and nonhuman -- who define his and Mary's new world. Woven throughout this luscious tale are the pleasures of rural France: wondrous food and wine, long-held rituals and feasts, dark superstitions, and deeply rooted history.
The Path Not Taken
In The Path Not Taken, Jeff Horn argues that—contrary to standard, Anglocentric accounts—French industrialization was not a failed imitation of the laissez-faire British model but the product of a distinctive industrial policy that led, over the long term, to prosperity comparable to Britain's. Despite the upheavals of the Revolution and the Napoleonic Wars, France developed and maintained its own industrial strengths. France was then able to take full advantage of the new technologies and industries that emerged in the "second industrial revolution," and by the end of the nineteenth century some of France's industries were outperforming Britain's handily. The Path Not Taken shows that t...
Emigré New York
From the largely forgotten prewar visit to the city of Petain and Laval to the seizing, burning, and capsizing of the Normandie, France's floating museum, in the Hudson River, Jeffrey Mehlman evokes the writerly world of French Manhattan, its achievements and feuds, during one of the most vexed periods in French history."--BOOK JACKET.
The Contested Parterre
In the playhouses of eighteenth-century France, clerks and students, soldiers and merchants, and the occasional aristocrat stood in the pit, while the majority of the elite sat in loges. These denizens of the parterre, who accounted for up to two-thirds of the audience, were given to disruptive behavior that culminated in full-scale riots in the last years before the Revolution. Offering a commoner's eye view of the drama offstage, this fascinating history of French theater audiences clearly demonstrates how problems in the parterre reflected tensions at the heart of the Old Regime.Jeffrey S. Ravel vividly depicts the scene in the parterre where the male spectators occupied themselves shovin...
Social Marketing and Public Health
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
