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Strategic Social Marketing
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help ...
Journey to the Ph.D.
As a new generation of African Americans completes college, an increasing number of students are aspiring to the Ph.D. as a stepping stone to a career in the academy and to fully participate in shaping our society. Most African Americans are conscious that they are the first in their families to embark on this journey. They are aware they will meet barriers and prejudice, are likely to face isolation and frustration, and find few sources of support along the way.This book, by twenty-four Black scholars who “have been there,” offers a guide to aspiring doctoral students to the formal process and to the personal, emotional and intellectual challenges they are likely to face. The authors co...
Learning in Adulthood
In this updated landmark book, the authors have gathered the seminal work and most current thinking on adult learning into one volume. Learning in Adulthood addresses a wide range of topics including: Who are adult learners? How do adults learn? Why are adults involved in learning activities? How does the social context shape the learning that adults are engaged in? How does aging affect learning ability?
Legendary Locals of Ambler
One of the few towns in America named after a woman, Ambler derives its driving spirit of selflessness and community from the heroine of the Great Train Wreck of 1856. Mary Ambler, a humble Quaker mill owner who came to the aid of dozens of disaster victims, may have been the first of countless Ambler personalities who have devoted themselves to the greater good of the thriving little borough located just outside Philadelphia. Legendary Locals of Ambler celebrates the lives of the sung and unsung heroes--political and civil servants, businessmen and builders, restaurateurs and devotees of the arts, and founders of charitable institutions, such as Henry G. Keasbey and Richard V. Mattison, William E. Strasburg, George E. Saurman, "Bud" Wahl, Mattie Dixon, and Peggy Dolan--whose contributions have made a significant difference in the lives of so many.
Navy Directory
None
Creating Inclusive Adult Learning Environments
Discusses the complex issues surrounding the creation of inclusive learning environments for diverse participants. The developing body of literature on multicultural concerns in adult education, on feminist theory, & on critical & feminist pedagogies provides insights for curriculum & instructional development. Contents: planning & implementing an inclusive curriculum; pedagogy: facilitating inclusivity in the learning environment; epilogue: implications for practice, summary, & conclusions. Extensive references.
Navy Directory
None
Current Catalog
First multi-year cumulation covers six years: 1965-70.
The Profession and Practice of Adult Education
The Profession and Practice of Adult Education is a timely book and an excellent introduction to the field. Drawing from an extensive volume of literature, it provides comprehensive coverage and a clear guide. Graduate students will benefit from it and practitioners will be kept abreast of changes that are occurring. --Peter Jarvis, professor of continuing education and senior research professor, University of Surrey, United Kingdom
