Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Communication in Uncertain Times
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four par...
Verantwortung – Gerechtigkeit – Öffentlichkeit
Fragen nach und Debatten u ̈ber Verantwortung und Gerechtigkeit in der Gesellschaft fallen in die Phase eines andauernden Wandels von O ̈ffentlichkeiten, der maßgeblich durch die Digitalisierung gepra ̈gt ist. Die teilweise disruptiven Vera ̈nderungen fu ̈hren dazu, dass normative Anspru ̈che an (mediale) Kommunikation auf unterschiedlichen Ebenen neu ausgehandelt werden müssen. Dieser Band mit ausgewählten Beiträgen zur 60. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft in Darmstadt reflektiert aktuelle Entwicklungen im Journalismus, in den traditionellen Medien und auf den neuen Medienmärkten analytisch wie kritisch aus dem Blickwinkel von Ethik und Verantwortung.
Schlüsselwerke für die Strategische Kommunikationsforschung
Die strategische Kommunikationsforschung hat seit jeher Theorien anderer kommunikationswissenschaftlicher Forschungsfelder und wissenschaftlicher Disziplinen aufgegriffen, um mit diesen den eigenen Beobachtungsgegenstand zu beschreiben. Wenn man das als Defizit sehen möchte, beklagt man schnell den fehlenden eigenen Kern des Forschungsfeldes. Der Band „Schlüsselwerke für die strategische Kommunikationsforschung“ versteht dies ausdrücklich als Stärke und wirbt für die Potenziale dieser offenen Vorgehensweise. Wie arm wäre die strategische Kommunikationsforschung ohne Giddens, Goffman, Habermas, Luhmann, Meyer & Rowan, Weick und Co? Daher stehen in dem Band keine Schlüsselwerke der...
Rechtspopulistische Verschwörungstheorien in demokratischen Verfassungsstaaten
Welche Rolle spielen Verschwörungstheorien in den Programmen rechtspopulistischer Parteien? Politikwissenschaftler Christoph Schiebel legt mit seiner Dissertation eine erkenntnisreiche Analyse zur Alternative für Deutschland (AfD), der Schweizerischen Volkspartei (SVP), der Freiheitlichen Partei Österreichs (FPÖ) und zum Front National (FN) vor. Aus wissenssoziologischer, politik- und kulturwissenschaftlicher Perspektive stellt er wertvolle Parteiforschungserkenntnisse zu Verschwörungserzählungen vor und zeigt, welche Rolle diese bei Themen wie Überwachung, EU, Bargeldabschaffung, Migration, Sicherheit, Wissenschaft, Bildung und Medien spielen.
Research Handbook on Strategic Communication
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Pandemic Communication
This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives to: (1) define critical issues for pandemic communication from its subdiscipline’s perspective, (2) examine how communication varies during pandemic(s), (3) provide examples of how pandemic(s) havefor affected communication, and (4) propose a research agenda to build pandemic communication theory. This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.
Visual Citizenship
This book explores visual political engagement online – how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independently of collective actions. Looking beyond large digital social movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizens’ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense. With this book, every reader interested in political communication, visual communication and/or new media is fully equipped to analyse everyday visual citizenship on social media platforms. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
The Effects of Gamification on Motivation and Performance
In this book, Anna Faust examines the effects of gamification as a non-monetary incentive scheme on motivation and performance. A primary concern of managerial accounting are systems and practices that increase motivation, effort, and performance. However, in the field of management accounting and management control, previous research has focused on the effects of monetary incentives at the expense of non-monetary incentives. Gamification, as a non-monetary incentive scheme, has received little to no attention so far in the field of management accounting and management control. To address this gap, the author conducts three studies to investigate the influence of gamification on motivation and performance. Overall, this book offers new insights into the complexity of gamification as an incentive scheme.
A Philosophy of Communication of Social Media Influencer Marketing
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leade...
