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What Kind Of Game Is This? Can Anyone Play?
In this book, the author Jesus Briones focuses on the fragility of our psychological ecosystem--a fancy way of saying we are constantly changing and never know exactly what we are becoming. His writing is direct and organic, no fillers or artificial flavors, like folk medicine. He stresses the importance of avoiding false values and appreciating life's simple and unadorned truths. Not dark or gloomy, his message is timely and optimistic, but with provisos. While the world may measure the value of a man by the number of zeroes in his bank account, Mr Briones offers another take on what makes people worth knowing and staying connected to throughout the inevitably unpredictable course of life. ...
Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
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Pancho Villa
A wild ride and revealing portrait of the controversial Pancho Villa, one of Mexico’s most beloved (or loathed) heroes, that finally establishes the importance of his role in the triumph of the Mexican Revolution, by renowned writer Paco Ignacio Taibo II. The last biography of Pancho Villa was published 25 years ago, and this new edition has been translated into English for the first time. This biography marks a kind of reinvention of the legendary Mexican figure of Pancho Villa. It is a masterful reevaluation and heavily researched account of his life. This book makes a new claim, finally giving Pancho Villa his due as the decisive figure in the success of Mexican Revolution. Here he is l...
