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Squaw Valley Gold
The 1960 Olympic Winter Games in Squaw Valley, California, literally introduced winter sports, particularly ice hockey, to the American public through television. During the average minute the Olympics were on the air, 26.1% of homes with sets (black and white only) were tuned in. Twenty million Americans watched the nationally televised game between the U.S. and Russia on Saturday afternoon, February 27, more than the combined audience of all other programs on the air at the same time. Squaw Valley Gold tracks the struggle over control of amateur hockey in the United States from the world tournament at the 1920 Olympic Summer Games in Antwerp Belgium to America's first gold medal in Olympic ice hockey. The Squaw Valley Games were also known as the Hollywood Olympics. Walt Disney programmed the pageantry and invited his movie friends to the party. Europeans fretted and fumed over the Disneyland atmosphere, but the athletes, housed together in a private Olympic Village, and the spectators had a great time hanging out with Bing Crosby, Marlene Dietrich, Jayne Mansfield, Roy Rogers, Red Skelton and Danny Kaye.
The Dane County Farmers' Market
A flavorful taste of America's biggest (and best!) Farmers' Market
Newspaper Leadership
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Hearings
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Detection of Change
This volume presents the first systematic overview of how event-related brain potential (ERP), cognitive electroencephalography (EEG), and functional magnetic imaging (fMRI) measures reflect the mental events arising from changes in sensory stimulation. The contents are fresh, the literature distillations highly informative, and the range of topics extremely useful for cognitive neuroscientists, psychologists, and researchers.
Biosurveillance in New Media Marketing
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
