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Ticks and Tick-Borne Pathogens
This volume contains the Proceedings of the 4th International Conference on Ticks and Tick-borne Pathogens (TTP-4), held in Banff, Alberta, Canada, from 21 to 26 July 2002. TTP-4 continues an important tradition established in 1992 at the first Conference in St. Paul, Minnesota, USA, and developed subsequently at the Kruger National Park, South Africa (1995) and the High Tatra Mountains, Slovakia (1999). The 31 papers published in this special issue are divided between six sessions, with a keynote address as an introduction. The first session, which deals with biosystematics, genomics and proteomics of ticks, contains the most recent world list of valid tick names. The papers deal with a broad range of tick-host-pathogen interactions, including remote sensing and mapping of ticks and tick-borne pathogens as well as practical aspects of tick control. It is recommended reading for anyone working on ticks and tick-borne pathogens, which are of increasing medical and veterinary importance worldwide.
Marketing Research
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting ...
New Directions in Art, Fashion, and Wine
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work o...
The Essentials of Marketing Research
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
New World of Gain
In the centuries before Europeans crossed the Atlantic, social and material relations among the indigenous Guaraní people of present-day Paraguay were based on reciprocal gift-giving. But the Spanish and Portuguese newcomers who arrived in the sixteenth century seemed interested in the Guaraní only to advance their own interests, either through material exchange or by getting the Guaraní to serve them. This book tells the story of how Europeans felt empowered to pursue individual gain in the New World, and how the Guaraní people confronted this challenge to their very way of being. Although neither Guaraní nor Europeans were positioned to grasp the larger meaning of the moment, their me...
