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Doing Both
Innovate for the future or optimize the present? Reach new markets or build existing ones? Don’t choose. Don’t settle. Do both. In Doing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually r...
Managing Customer Value
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer s...
Reimagining Operational Excellence
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation...
Proactive Companies
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Marketing Planning in a Total Quality Environment
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
Create Competitive Advantage with Innovation (Collection)
Four books bring together breakthrough insights and strategies for maximizing the business value of innovation – now, and for years to come Four remarkable books help executive decision-makers and strategists overcome the stubborn obstacles to business innovation, and implement innovation strategies that really work. In Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business, three leading experts on commercializing innovation systematically teach the lessons of 250+ corporate innovation programs, defining a focused, integrated model for innovation that’s more well-grounded, more durable, and far more effective. Drawing on the failures of ma...
Liderança disruptiva
O MAIOR DESAFIO DO LÍDER É ADAPTAR A SUA ORGANIZAÇÃO AO NOVO MUNDO. E, PARA QUE ESSA ADAPTAÇÃO SEJA EXITOSA, ELE MESMO DEVE SE REINVENTAR. O modelo atual de liderança foi forjado em um mundo que já não existe mais. Com bases que remontam a mais de cem anos, a liderança tradicional se baseava sobretudo em métricas de produtividade e eficiência – elementos presentes na agenda de executivos nessa posição. No entanto, estamos diante de um novo mundo, que demanda um novo pensamento sobre liderança. Engajamento, transformações tecnológicas e sociais e virtualização do trabalho são fatores que inegavelmente transformaram a perspectiva do que é liderar. E, para funcionar, as ...
Gestão em tempos de incerteza
NÃO É POSSÍVEL REPETIR A MESMA FÓRMULA DE SUCESSO DO PASSADO. OS TEMPOS MUDARAM E VIVEMOS OUTRA DINÂMICA DE MERCADO. Evolução tecnológica acelerada, instabilidade política, pandemia e conflitos com dimensões globais. Os motivos são vários, mas a consequência é uma só: um futuro incerto e cheio de desafios em escala macro e micro se aproxima. Como não poderia ser diferente, o ambiente empresarial também sente os abalos dessas crises e, infelizmente, não há escapatória: a temida inflação ressurge. A boa notícia é que, apesar da perspectiva de instabilidade impactar a confiança até do líder mais incisivo e os efeitos desse fenômeno serem capazes de desestruturar até...
Gestão do Amanhã
Não existe outro momento mais vibrante na história recente da humanidade. Um ambiente repleto de desafios reserva oportunidades até então não mapeadas. O mundo está em aberto. A vida está em aberto. O que fez empresas como Netflix, Airbnb e Uber assumirem o lugar de companhias e modelos de negócios aparentemente consagrados e indestrutíveis? O que nos reserva o futuro? Embora muito se tenha falado sobre esses novos players do mercado, ainda há inúmeras dúvidas sobre como será o futuro do mundo corporativo, com seus diversos modelos de empresas e negócios, muitos dos quais ainda se consideram inabaláveis. O fato, porém, é que, diariamente, o mundo passa por mudanças em todas...
