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Pitch, Tweet, or Engage on the Street
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan...
Women Who Count: Honoring African American Women Mathematicians
Tessellations, palindromes, tangrams, oh my! Women Who Count: Honoring African American Women Mathematicians is a children's activity book highlighting the lives and work of 29 African American women mathematicians, including Dr. Christine Darden, Mary Jackson, Katherine Johnson, and Dorothy Vaughan from the award-winning book and movie Hidden Figures. Although the book is geared toward children in grades 3–8, it is appropriate for all ages. The book includes portrait sketches and biographies for the featured mathematicians, each followed by elementary-school and middle-school activity pages. Children will enjoy uncovering mathematicians' names in word searches, unscrambling math vocabular...
Political Public Relations
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Over the Influence
This essential book is a rallying cry for women to recognize and reject the ways social media is being weaponized against us — and instead wield it to empower ourselves. In Over the Influence, communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is a book about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever. Alaimo shows why you’re likely to get fewer followers if you’re a woman. She explains how fake new...
Europe from a Backpack
If you've ever wanted to backpack in Europe... If you want to relive your adventures... If you love good travel writing... Better than guidebooks, these first-person accounts paint vivid pictures of a traveler's experience in Europe. Like familiar music and favorite scents, they'll awaken a taste for adventure in those who have yet to travel, and bring back memories for those who have. Romance, surprise, discovery and wisdom all bubble through these authors' inviting pieces. At last, a collection of first-person eye-witness adventures that will keep you laughing, wondering, and walking with the well-traveled story tellers who take you inside Europe's must-see places. Billy Anderson stares down death at the running of the bulls in Pamplona. Lisa Cordeiro takes a "will work for food" approach to travel as a waitress at a Paris restaurant. And Mike Riley's desperate search for underwear in a Portuguese market... well, that's another story.
Pitch, Tweet, or Engage on the Street
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns. Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edi...
Sustainable Business in the Arab Region
Randa Diab-Bahman explores the understanding and expression of CSR in an Arab context; through a qualitative pilot study with prominent CSR experts (people with leading roles in CSR in the private, public and non-profit sector) in a predominately Islamic setting.
Winning the War for Talent in Emerging Markets
The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in matur...
The Prize
As serialized in the New Yorker, a roiling, behind-the-scenes look at the high-pressure race to turn around Newark's failing schools, with Facebook's Mark Zuckerberg, Governor Chris Christie, and Senator Cory Booker in eyebrow-raising leading roles
The Practice of Government Public Relations
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and ...
