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While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.
A Balassi Intézet Márton Áron szakkollégiuma által 2013. február 8-án, a Debreceni Egyetemen megrendezett konferencia előadásainak válogatása.
Disney Princesses and Tween Identity: The Franchise in Illiberal Hungary examines how tweens in illiberal Hungary construct verbal and visual identities through engagement with Disney princess animations. Presenting and analyzing ethnographic research in the form of interviews with Hungarian tweens around the time of the populist government’s winning the general elections in 2018, Anna Zsubori reveals the importance of social and cultural context in establishing the Disney princess phenomenon as a heterogeneous cultural force. The ambivalent and sometimes even contradictory ideas of identity expressed by the tweens highlight the role that diverse audiences, local negotiations, and dynamic discourses play in the reception of the Disney princess animations. Combining thematic and semiotic textual analyses of the conversations, tweens’ drawings and building blocks, and broader contextual examinations of the sessions with Hungarian children, this book offers original contributions on both theoretical and methodological levels.
A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Many critics agree that Joel and Ethan Coen are one of the most visionary and idiosyncratic filmmaking teams of the last three decades. Combining thoughtful eccentricity, wry humor, irony, and often brutal violence, the Coen brothers have crafted a style of filmmaking that pays tribute to classic American movie genres yet maintains a distinctly postmodern feel. Since arriving on the film scene, the Coens have amassed an impressive body of work that has garnered them critical acclaim and a devoted cult following. From Raising Arizona and Fargo to O Brother, Where Art Thou? and No Country for Old Men, the Coens have left an unmistakable imprint on Hollywood. The Philosophy of the Coen Brothers...
The tween is the «new girl on the block» in girlhood studies. Although the study of tween life may have derived from a particular marketing orientation at the end of the twentieth century, it is not limited by it. On the contrary, this collection of essays shows that «tween» is not a simple or unified concept, nor is it limited to a certain class of girls in a few countries. This collection by an international group of authors highlights specific methodologies for working with (and studying) tween-age girls, provides challenges to the presumed innocence of girlhood, and engages in an analysis of marketing in relation to girlhood. In so doing, this book offers a reading on these three or four years in a girl's life that suggests that this period is as fascinating as the teen years, and as generative in its implications for girlhood studies as studies of both younger and adolescent girls.