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British Rainfall
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The Vanishing Newspaper [2nd Ed]
"In this edition, Meyer's analysis of the correlation between newspaper quality and profitability is updated and applied to recent developments in the newspaper industry. Meyer argues that understanding the relationship between quality and profit is central to sustaining journalistic excellence and preserving journalism's unique social functions." -- Provided by the publisher.
Pioneers of Industrial Organization
. . . this collection should be viewed as a pioneering effort. . . this book would most likely serve as a useful quick reference source for students of industrial economics. It can also serve as a valuable point of departure for those who wish to study intellectual developments in a major field in more detail. John Howard Brown, Journal of the History of Economic Thought This work will be indispensable for anyone who undertakes serious scholarly research in industrial organization. With its knowledgeable authors and editors, this book offers us valuable materials, about the work of writers long forgotten and others inadequately recognized, that can contribute much to understanding in the fie...
Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Market Response Models: Econometric and Time Series Analysis
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing research...
ADLAB
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