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An Introduction to the Philosophy of Methodology
This book provides students with a concise introduction to the philosophy of methodology. The book stands apart from existing methodology texts by clarifying in a student-friendly and engaging way distinctions between philosophical positions, paradigms of inquiry, methodology and methods. Building an understanding of the relationships and distinctions between philosophical positions and paradigms is an essential part of the research process and integral to deploying the methodology and methods best suited for a research project, thesis or dissertation. Aided throughout by definition boxes, examples and exercises for students, the book covers topics such as: - Positivism and Post-positivism - Phenomenology - Critical Theory - Constructivism and Participatory Paradigms - Post-Modernism and Post-Structuralism - Ethnography - Grounded Theory - Hermeneutics - Foucault and Discourse This text is aimed at final-year undergraduates and post-graduate research students. For more experienced researchers developing mixed methodological approaches, it can provide a greater understanding of underlying issues relating to unfamiliar techniques.
Becoming Wales
Through ideas relating to identity and culture, this text outlines historical perspectives of Wales and explores path dependency in an institution that has evolved over the past twenty-five years. The notion of “devolution as process” within a Welsh context is investigated in relation to comprehensions and awareness of distinct political and cultural dimensions. Human beings are thrown into communities/societies at a particular time in history where they form identities and make sense of being-in-the-world. Historical events and experiences have sculpted Welsh socio-cultural existence and, during the early twenty-first century, the formation of the Assembly/Senedd incrementally eroded a “democratic deficit” and provided levels of self-determination. Wales is in a perpetual state of becoming and the Assembly/Senedd encompasses a vehicle by which this process may be observed and assessed. Indeed, the Assembly/Senedd reflects conditions of being, which through path dependency and membership agency explicates Welsh identities and cultural perspectives relating to inclusive representation, accountable autonomy, and transparent democracy.
Holistic Guide for a Healthy Dog
A complete revision of a ground-breaking reference. Designed to provide updated information found in the original book, as well as lots of new topics, and a new organization—this second edition is more user-friendly than ever! Readers will get the latest on: Healthful diets for dogs of every age and activity level How to modify your dog's diet to best meet seasonal needs Natural ways to keep your dog healthy throughout all stages of life How to care for a dog in poor health The vaccine controversy—the pros, the cons and how to sort them out * Homeopathic remedies Alternative therapies, such as acupuncture, acupressure, aromatherapy, chiropractics and use of medicinal herbs
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Leveraging Computer-Mediated Marketing Environments
Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Principles of Methodology
This book provides a comprehensive, accessible guide to social science methodology. In so doing, it establishes methodology as distinct from both methods and philosophy. Most existing textbooks deal with methods, or sound ways of collecting and analysing data to generate findings. In contrast, this innovative book shows how an understanding of methodology allows us to design research so that findings can be used to answer interesting research questions and to build and test theories. Most important things in social research (e.g., beliefs, institutions, interests, practices and social classes) cannot be observed directly. This book explains how empirical research can nevertheless be designed...
Communication Theory and Research
This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
Gratitude in Education
Teachers at all levels of education will find this book practical and inspiring as they read how other educators have engaged with challenges that reveal different dimensions of gratitude, and how some have discovered its relevance in gaining greater resilience, improved relationships and increased student engagement. In the first comprehensive text ever written that is solely dedicated to the specific relevance of gratitude to the teaching and learning process, Dr Howells pioneers an approach that accounts for both dilemmas and possibilities of gratitude in the midst of teachers’ busy and stressful lives. She takes a contemporary and philosophical view of the notion of gratitude and goes beyond its conceptualisation simply from a religious or positive psychology framework. Exploring real situations with teachers, school leaders, students, parents, academics and pre-service teachers - Gratitude In Education: A Radical View examines many of the complexities encountered when gratitude is applied in a variety of secular educational environments.
Appreciative Inquiry
Appreciative Inquiry: Research for Change is the first book dedicated to exploring appreciative inquiry (AI) as an approach to change-focused research. More than ever, students and researchers seek to do more than report on what they see following a research study or project, but rather engage the research environment (participants, stakeholders) to promote change. In other words, their studies are as much research-based as they are meant to initiate or sustain social or organizational change. Very often, the nature of this dual purpose - research and change - requires the researcher to use nontraditional approaches that bridge the theory-practice gap. In this book, author Jan Reed draws on ...
Discourse Analysis as Theory and Method
A systematic introduction to discourse analysis as a body of theories and methods for social research. Introduces three approaches and explains the distinctive philosophical premises and theoretical perspectives of each approach.
