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Mechanical Man
Definitive biography of John Broadus Watson, influential American psychologist, and founder of behaviorism.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
The Making of the Modern University
Based on extensive research at eight universities - Harvard, Yale, Columbia, Johns Hopkins, Chicago, Stanford, Michigan, and California at Berkeley - Reuben examines the aims of university reformers in the context of nineteenth-century ideas about truth. She argues that these educators tried to apply new scientific standards to moral education, but that their modernization efforts ultimately failed.
Dixie's Forgotten People, New Edition
"The best sort of introductory study... packed with enlightening information." -- The Times Literary Supplement Poor whites have been isolated from mainstream white Southern culture and have been in turn stereotyped as rednecks and Holy Rollers, discriminated against, and misunderstood. In their isolation, they have developed a unique subculture and defended it with a tenacity and pride that puzzles and confuses the larger society. Written 25 years ago, this book was one scholar's attempt to understand these people and their culture. For this new edition, Wayne Flynt has provided a new retrospective introduction and an up-to-date bibliography.
SATISFACTION GUARANTEED REV PB
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Modernism and the Social Sciences
This study explores the rise and nature of modernist approaches to economics, sociology, international relations, administration, language, history and anthropology.
George Gallup in Hollywood
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
The Nationalization of American Political Parties, 1880–1896
This book investigates the creation of the first truly nationalized party organizations in the United States in the late nineteenth century, an innovation that reversed the parties' traditional privileging of state and local interests in nominating campaigns and the conduct of national campaigns. Between 1880 and 1896, party elites crafted a defense of these national organizations that charted the theoretical parameters of American party development into the twentieth century. With empowered national committees and a new understanding of the parties' role in the political system, national party leaders dominated American politics in new ways, renewed the parties' legitimacy in an increasingly pluralistic and nationalized political environment, and thus maintained their relevance throughout the twentieth century. The new organizations particularly served the interests of presidents and presidential candidates, and the little-studied presidencies of the late nineteenth century demonstrate the first stirrings of modern presidential party leadership.
The Oxford Encyclopedia of American Cultural and Intellectual History
The Oxford Encyclopedia of American Cultural and Intellectual History brings together in one two-volume set the record of the nation's values, aspirations, anxieties, and beliefs as expressed in both everyday life and formal bodies of thought. Over the past twenty years, the field of cultural history has moved to the center of American historical studies, and has come to encompass the experiences of ordinary citizens in such arenas as reading and religious practice as well as the accomplishments of prominent artists and writers. Some of the most imaginative scholarship in recent years has emerged from this burgeoning field. The scope of the volume reflects that development: the encyclopedia ...
Philanthropic Foundations
"Foundations are socially and politically significant, but this simple fact... has mostly been ignored by students of American history.... This collection represents an important contribution to an emerging field." -- Kenneth Prewitt, Social Science Research Council
