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Sensory Nudges
Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.
Mindful Self-Discipline
If you want to live a life of purpose, build good habits and achieve your goals, there is one skill that is more important than anything else: Self-Discipline. Self-discipline is not about punishment, it’s about self-respect. It is not about being inflexible, but about living your best life. It is the superpower of focus in a world of distractions — allowing you to overcome procrastination, excuses, bad habits, low motivation, failures, and self-doubt. With it, you can stay on track with your values and goals even through the times when you are least inspired. Self-discipline allows you to choose who you want to be and live by design rather than by default. As a meditation teacher and se...
Beer and Society
Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.
Consumable Reading and Children's Literature
Consumable Reading and Children's Literature explores how multisensory experiences enhance early childhood literacy practices through material and sensory interactions. Embodied engagements that focus on the gustatory experience and, in particular, the sense of taste are investigated by studying food-related narratives. Children’s literature and different reading scenarios involving consumable objects, packages, tableware and utensils are scrutinized. Surfaces, the underlying mechanisms that support children’s literature, are considered in connection to emerging media and groundbreaking technologies. The interdisciplinary nature of this work draws on material and surface science, human-computer interaction, arts and food studies. As innovation and everyday materials meet, the potential of hybrid narratives mimicking synesthesia emerges with discussions on cross-modal learning. This monograph will inspire the interest of not only students, teachers, scholars of children’s literature and child development but also researchers and practitioners across various artistic and scientific disciplines.
Voice Marketing
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
