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Mindful Self-Discipline
If you want to live a life of purpose, build good habits and achieve your goals, there is one skill that is more important than anything else: Self-Discipline. Self-discipline is not about punishment, it’s about self-respect. It is not about being inflexible, but about living your best life. It is the superpower of focus in a world of distractions — allowing you to overcome procrastination, excuses, bad habits, low motivation, failures, and self-doubt. With it, you can stay on track with your values and goals even through the times when you are least inspired. Self-discipline allows you to choose who you want to be and live by design rather than by default. As a meditation teacher and se...
Sensory Nudges
Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.
Animacy in Cognition: Effects, Mechanisms, and Theories
People and animals – broadly, “animates” – are important, dynamic forces in the natural world. They represent social targets such as friends and enemies, economic and romantic partners, predators and prey, and companions. Most importantly, unlike inanimate objects, animate agents have internal goals and drives that cause them to act on the world, rather than simply be acted on. In short, animates fill our world with novel causes, and have been a consistent selection pressure over the course of evolution – human and nonhuman. Cognitive scientists have long acknowledged the importance of animacy, investigating it as a perceptual phenomenon, as a component of language, a natural categ...
Voice Marketing
“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a mark...
Beer and Society
Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.
Vaccine Hesitancy in the Nordic Countries
Bringing together studies from across the Nordic region, this book examines the challenges brought by the COVID-19 pandemic, with a particular focus on vaccine hesitancy. Shedding light on the political tensions that emerged as a result of the pandemic and the debates that ensued both within and between the Nordic nations, it investigates the vociferous discussions surrounding the COVID-19 vaccines and their presumed negative side effects through the lens of trust; trust in and between the neighbouring countries, in healthcare systems, fellow citizens, and experts; in public authorities, politicians, researchers, journalists, and pharmaceutical companies. The first volume to explore vaccine ...
