Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
DAGMAR, Defining Advertising Goals for Measured Advertising Results
Describes the technique for thinking about and evaluating advertising expenditure
Handbook of Crystal Structures and Magnetic Properties of Rare Earth Intermetallics
Rare-earth intermetallics, also known as lanthanide elements, play an important role in the study of magnetic materials and the development of semi- and super-conducting materials. This handbook provides an up-to-date compilation of crystallographic, physical, and magnetic data on rare-earth intermetallic compounds. Over 20 different structure types are described in detail with an emphasis on how crystal structure can affect magnetic properties. Theoretical models for magnetic interactions are described as well as the impact of crystal electric fields on transport properties, magneto crystalline anistropy and hyperfine interactions. This book provides materials scientists, engineers and physicists with all the critical information needed to use rare-earth intermetallics effectively in the development of new materials.
Advertising Communications and Promotion Management
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Neighbors
"A landmark book that changed the story of Poland's role in the Holocaust"--
Contemporary Advertising
Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Ashkenazim and Sephardim: A European Perspective
The volume is about culture and language of the two largest Jewish Diaspora groups, Sephardim and Ashkenazim. Analyzing the latest European research tendencies, questions concern the historical, social and cultural contact with non-Jewish environment, problems of Jewish identity, the condition of languages in both groups and Jewish anthroponymy.
Marketing Classics
This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Information Asymmetry in Online Advertising
Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online...
Leading from the North
Leading from the North aims to improve public dialogue around the future of Northern Australia to underpin robust and flexible planning and policy frameworks. A number of areas are addressed including social infrastructure, governance systems, economic, business and regional development, climate and its implications, the roles and trends in demography and migration in the region. This book not only speaks to the issues of development in Northern Australia but also other regional areas, and examines opportunities for growth with changing economies and technologies. The authors of this book consist of leading researchers, academics and experts from Charles Darwin University, The Australian National University, James Cook University, the Australian Institute of Marine Science and many other collaborative partners. Many of the authors have first-hand experience of living and working in Northern Australia. They understand the real issues and challenges faced by people living in Northern Australia and other similar regional areas. Backed by their expertise and experience, the authors present their discussions and findings from a local perspective.
