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Developing a Destination Branding Framework for Tourism Development in Zimbabwe
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 2.1, , course: Tourism Management, language: English, abstract: It is widely agreed that the recent history of economic crisis in Zimbabwe had negative effects on tourism in the country. Soon after a decade of political and economic instability, Zimbabwe is faced with several challenges to position the destination in an increasingly competitive global marketplace and to create a unique identity to differentiate itself from competitors. Thus destination branding can be a strategic marketing component with considerable importance in promoting the discovery of the country severely impacted by a volatile economic a...
Prototipe Kolaborasi Stakeholder dalam Pengelolaan Homestay
Saat ini desa wisata menjadi salah satu produk pariwisata yang sedang digalakkan oleh beberapa daerah di Indonesia. Tren pengembangan ini dikarenakan adanya perubahan minat wisatawan terhadap daerah destinasi wisata. Munculnya tren dan motivasi perjalanan wisata minat khusus yang menginginkan wisata kembali ke alam, interaksi dengan masyarakat lokal, ketertarikan mempelajari budaya dan keunikan lokal mendorong pengembangan wisata pedesaan (tourism village). Homestay memberikan pengalaman wisata yang jauh dari kesibukan dan infrastruktur padat daerah perkotaan ke daerah tenang dan damai dengan lingkungan alam yang indah, menawarkan wisatawan untuk tinggal di daerah yang masih alami, bersih, nyaman, dan ramah kantong, serta menyediakan makanan lokal asli.
Customer Relationship Management
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Tourism and Tourism Spaces
This is a critical introduction to the relations between tourism, tourists, and tourism spaces. It fuses economic and cultural perspectives to explain how tourism is dependent on place and space, while at the same time as defining those places and spaces. Examining different levels of scale - from local to global - Tourism and Tourism Spaces is informed by the discussion of three key processes: - production and consumption of tourist spaces - consumption and commodification of tourist experiences - construction and reconstruction of tourist spaces Each chapter engages with different theoretical perspectives; is illustrated with comparative examples and case studies; uses tables, boxes and figures throughout; and concludes with a summary. An integrated and systematic review of a range of theoretical positions - that integrates economic and cultural - Tourism and Tourism Spaces will be a key resource for students of geography, sociology, management studies, hospitality studies, and leisure studies.
Informal Entrepreneurship and Cross-Border Trade between Zimbabwe and South Africa
Zimbabwe has witnessed the rapid expansion of informal cross-border trading (ICBT) with neighbouring countries over the past two decades. Beginning in the mid-1990s when the country embarked on its Economic Structural Adjustment Programme (ESAP), a large number of people were forced into informal employment through worsening economic conditions and the decline in formal sector jobs.
Collaborating
Veteran mediator Barbara Gray presents an innovative approach to successfully mediating multi-party disputes. A superb resource for managers, public officials and others working to solve complex problems such as labor disputes, disposal of toxic wastes, racial integration, and the use of biotechnology.
Destination Branding
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Contemporary Developments in Green Human Resource Management Research
This book examines a new topic in Human Resource Management (HRM), green – or environmental – HRM, analysing the role humans play in environmental management at work and environmental behaviours at workplaces around the world. The book begins with a focus on negative workplace green behaviours (e.g. toxic chemical leaks, air pollution, contaminated waste etc.), and what such environmental problems mean for workers, managers and society as a whole. This book outlines relevant, underpinning academic theory and research literature on how HRM is ‘going green’, and details real-life organisational examples derived from original and secondary empirical research to illuminate the implications of adopting Green HRM practices for relevant stakeholders. In doing so, the book offers a new, academic contribution to both the HRM and environmental management literatures.
Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Cause and Correlation in Biology
This book goes beyond the truism that 'correlation does not imply causation' and explores the logical and methodological relationships between correlation and causation. It presents a series of statistical methods that can test, and potentially discover, cause-effect relationships between variables in situations in which it is not possible to conduct randomised or experimentally controlled experiments. Many of these methods are quite new and most are generally unknown to biologists. In addition to describing how to conduct these statistical tests, the book also puts the methods into historical context and explains when they can and cannot justifiably be used to test or discover causal claims. Written in a conversational style that minimises technical jargon, the book is aimed at practising biologists and advanced students, and assumes only a very basic knowledge of introductory statistics.
