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Maximum Influence
Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
Maximum Influence
How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence!
Brown Trout
Brown Trout: Biology, Ecology and Management A comprehensive guide to the most current research, history, genetics and ecology of the brown trout including challenging environmental problems The brown trout is an iconic species across its natural European distribution and has been introduced throughout the World. Brown Trout offers a comprehensive review of the scientific information and current research on this major fish species. While the brown trout is the most sought species by anglers, its introduction to various waters around the world is causing serious environmental problems. At the same time, introduction of exogenous brown trout lineages threats conservation of native gene pools o...
A Mountain Walked
H. P. Lovecraft wrote "The Call of Cthulhu" in 1926, initiating the Cthulhu Mythos, one of the most widely imitated shared-world universes in weird fiction. Even in his lifetime, many other writers added to the Mythos, and after his death hundreds if not thousands of authors of weird, fantasy, and science fiction have added their distinctive elaborations on Lovecraft's basic themes and ideas. This volume features some of the best Cthulhu Mythos writing over the past century. Beginning with such rare but classic stories as Mearle Prout's "The House of the Worm" and Robert Barbour Johnson's "Far Below," from the pages of Weird Tales, the anthology moves on to James Wade's novella "The Deep Ones" and Ramsey Campbell's refreshing riff on the "forbidden book" motif, "The Franklyn Paragraphs." Acclaimed stories by T. E. D. Klein, Thomas Ligotti, Neil Gaiman, and W. H. Pugmire are also included.
The 46 Rules of Genius
Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also re...
Photonic Crystals
Since it was first published in 1995, Photonic Crystals has remained the definitive text for both undergraduates and researchers on photonic band-gap materials and their use in controlling the propagation of light. This newly expanded and revised edition covers the latest developments in the field, providing the most up-to-date, concise, and comprehensive book available on these novel materials and their applications. Starting from Maxwell's equations and Fourier analysis, the authors develop the theoretical tools of photonics using principles of linear algebra and symmetry, emphasizing analogies with traditional solid-state physics and quantum theory. They then investigate the unique phenom...
Powerful Professionals
If you are a professional working in an organization, this is the book you've been waiting for.Chock full of checklists, dos and don'ts, models, assessments, worksheets andflowcharts, this book is designed to help you:* market your skills* sell your ideas and proposals* secure client commitment to action* establish 50-50 partnerships with managers* establish powerful professional roles* make client resistance work for you.Using these skills effectively, you will experience increased impact and career satisfaction while being viewed as a valued, core member of your organization.This practical, down-to-earth, how-to book will become your constant reference. It also offers you the unique opportunity to rate yourself against the world's largest database of client/customer feedback.With this book as your Success Guide, turn your Expertise into Results!
Discover the Secret: Making Money as a Fitness Professional
If freedom is your goal dont lose sight of it. Money management is the area that concerns fitness professionals the most and the area on which they focus the least. Its the subject that causes the most distress. There is no reason why you should have to work frantically all your life. You can work smart, work less and earn more money. Discover the Secret: Making money as a fitness professional offers an insight which will aid fitness professionals in creating a system that enables you to learn how to manage your money, how to invest that money and how to make it work for you; instead of you working for money. This book covers many aspects of the business of personal trainers ranging from how to change your behaviour about money, your money personality, how to design an effective system so that you can earn money even when you are not working. It also explores the benefits of become financial literate, how set up your price and present it effectively, determine how many sessions you need to sell in order to stay in business, how much income tax do you pay as well as National insurance Contribution and much more.
