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Data Privacy Across Borders
Apply a step-by-step approach to develop your organization's global data privacy strategy. Data is everywhere. Organizations continuously use data in new ways, often generating cross-border data flows. At the same time, concern about the use of personal data is growing. Every year, more countries adopt data privacy laws and our expectations increase on how companies respect our private data. A data privacy strategy is no longer just about compliance-it is good business. A clear and effective data privacy program can build customer trust and strengthen a brand's reputation. We cover the art of crafting an effective data privacy strategy that aligns with business objectives and brand positioni...
Semantic Media
Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information. Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.
Jordan & Syria
This guide contains up-to-date historical, cultural, and political notes and expanded coverage of Syria including walking tours around Damascus and Aleppo. The book has an overview of all the main archaeological sites (with site maps and tips on how to become involved with a dig) along with the requisite practical information. color illustrations.
세계미래보고서 2024-2034
우리는 암과 치매와 고혈압 등 각종 불치병을 치료하고 환경 문제를 해결하며, 새로운 에너지를 확보하고 우주로 진출할 수 있게 만들어줄 가능성이 큰 인공일반지능, 즉 AGIartificial general intelligence의 등장을 목전에 두고 있다. 하지만 AGI는 인간보다 똑똑한 만큼, 자의식을 가질 경우 인류를 위기에 빠지게 할 수도 있다. 많은 전문가가 이 문제를 대비하기 위해 토론하지만 통일된 의견은 나오지 않는다. AGI의 등장 이후를 예측하는 것이 불가능하기 때문이다. 컴퓨터공학자이자 미래학자인 레이 커즈와일은 인간의 지능을 뛰어넘는 인공지능이 등장하는 순간을 특이점singularity이라고 부르며 그 시기를 약 2045년으로 보았다. 하지만 AI의 발달은 예상보다 빨랐고, 생성형 AI가 2022년에 등장하면서 전문가들은 10년, 빠르면 5년 안에 AGI가 등장할 것이라고 예상했다. 《세계미래보고서 2024-2034》는 AGI로 가기까지 AI의 여정과 산업 전반, 인간의 삶에 미치는 영향을 다각도로 살펴본다.
Agile Experience Design
Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you successfully integrate your design process on an agile project and feel like part of the agile team. do good design faster by doing just enough, just in time. use design methods from disciplines such as design thinking, customer-centered design, product design, and service design. create successful digital products by considering the needs of the end-customer, the business, and technology. understand the next wave of thinking about continuous design and continuous delivery.
Lipidomics
Focusing on the practical applications, this user-oriented guide presents current technologies and strategies for systems-level lipid analysis, going beyond basic research to concentrate on commercial uses of lipidomics in biomarker and diagnostic development, as well as within pharmaceutical drug discovery and development. The editor and authors have experience of the most recent analytical instruments and techniques, allowing them to provide here first-hand practical experience for newcomers to the field. The first half of the book covers current methodologies, ranging from global to targeted lipidomics and shotgun approaches, while the second part discusses the role of lipidomics in biomedical and pharmaceutical research, covering such diverse fields as inflammation, metabolic syndrome, cardiovascular and neurological disease. Both small and large-scale, high-throughput approaches are discussed, resulting in an invaluable source for academic and industrial research and development.
Nematology
This book summarizes the advances in nematology that have been made during the 20th century and provides perspectives for the development of nematology in the next century. Chapters comprise: plant diseases caused by nematodes; virus vectors; physiological interactions between nematodes and their host plants; taxonomy of insect parasitic nematodes; resistance to plant parasitic nematodes; crop rotation and other cultural practices as control strategies; use of antagonistic plants and natural products; biological control of nematodes by fungal antagonists; biological control of nematodes with bacterial antagonists; biological control of insects and other invertebrates; cost-benefits of nematode management through regulatory programmes; past and current uses of nematicides; and irradiation effects of plant parasitic nematodes.
Neurocutaneous Disorders
This book provides extensive data on the more common and many of the more rare congenital and hereditary syndromes that manifest in the nervous system and skin. Though often complex and multi-systemic, these disorders can frequently be diagnosed using a combination of simple visual inspection and sound clinical expertise. Drawing on fully referenced information from thousands of articles, the international editorial team has prepared a comprehensive overview that includes historical perspectives, clinical features, the pathogenesis, and diagnostic and therapeutic strategies. In addition, it addresses the biochemical, molecular, and genetic basis of the disorders. The book is divided into fou...
RT-PCR Protocols
Until the mid 1980s, the detection and quantification of a specific mRNA was a difficult task, usually only undertaken by a skilled molecular biologist. With the advent of PCR, it became possible to amplify specific mRNA, after first converting the mRNA to cDNA via reverse transcriptase. The arrival of this technique—termed reverse transcription-PCR (RT-PCR)—meant that mRNA suddenly became amenable to rapid and sensitive analysis, without the need for advanced training in molecular biology. This new accessibility of mRNA, which has been facilitated by the rapid accumulation of sequence data for human mRNAs, means that every biomedical researcher can now include measurement of specific mR...
Plant Pathogen Resistance Biotechnology
Plant pathogens and diseases are among the most significant challenges to survival that plants face. Disease outbreaks caused by microbial or viral pathogens can decimate crop yields and have severe effects on global food supply. Understanding the molecular mechanisms underlying plant immune response and applying this understanding to develop biotechnological tools to enhance plant defense against pathogens has great potential for moderating the impact of plant disease outbreaks. Plant Pathogen Resistance Biotechnology’s main focus is an in depth survey of the biological strategies being used to create transgenic disease resistant plants for sustainable plant resistance Plant Pathogen Resi...
