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Avon
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or ...
AVON
Uma das maiores potências em marketing, a empresa de cosméticos Avon tem pela primeira vez sua história revelada neste livro que mostra como um negócio de venda porta a porta, que ofereceu às mulheres uma oportunidade ilimitada de sucesso pessoal e profissional, transformou-se em uma das maiores empresas do setor no mundo. Personalidades e estratégias empresariais extraordinárias constituem algumas das valiosas revelações que Laura Klepacki apresenta ao público.
Fast Forward
This book, based on interviews with the world’s most inspiring women, “shows every woman how she can empower herself and her community” (Madeleine Albright). Important conversations about leaning in, work/life balance, and empowering females around the world have energized a generation of women. Fast Forward, by two leaders whose experience spans corporate America, public service, and global diplomacy, takes the next step. Through interviews with a network of more than seventy trailblazing women, Fast Forward shows women how to accelerate their growing economic power and combine it with purpose to find both success and meaning in their lives. Companies, countries, and organizations the...
Cross-Cultural Marketing
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cros...
Beauty Imagined
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined...
Living with Polio
Polio was the most dreaded childhood disease of twentieth-century America. Every summer during the 1940s and 1950s, parents were terrorized by the thought that polio might cripple their children. They warned their children not to drink from public fountains, to avoid swimming pools, and to stay away from movie theaters and other crowded places. Whenever and wherever polio struck, hospitals filled with victims of the virus. Many experienced only temporary paralysis, but others faced a lifetime of disability. Living with Polio is the first book to focus primarily on the personal stories of the men and women who had acute polio and lived with its crippling consequences. Writing from personal ex...
Superfusion
Now in paperback, Zachary Karabell argues that the intertwined economic relationship between China and the U.S. will affect our long-term prosperity more than any other contemporary issue. As the world continues the slow work of repairing the damage of the financial crisis, it is crucial that the U.S. understands that it cannot go it alone. Its mutuality with China is permanent, essential, and defining. Zachary Karabell’s brilliant book lays out this complex and important economic story. “Karabell excels at weaving in glitzy tales of the brave new China against the larger backdrop of the Middle Kingdom’s forceful but cautious economic liberalization and the often tortuous, frequently s...
Gambling
A newly revised and updated look at the rising popularity of legalized gambling and its detrimental effects on individuals and society. "It is a call to action." --Tony Campolo
Ready or Not
"Children today grow up so fast!" How often we hear those words, uttered both in frustrated good humor and in dumbfounded astonishment. Every day the American people hear about kids doing things, both good and bad, that were once thought to be well beyond their scope: flying airplanes, running companies, committing mass murder. Creatures of the information age, today's children sometimes seem to know more than their parents. They surf the Internet rather than read books, they watch South Park instead of The Cosby Show, they wear form-fitting capri pants and tank tops instead of sundresses; in short, they are sophisticated beyond their years. These facts lead us to wonder: Is childhood becomi...
