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Digital Technology in Teaching International Business
Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with techniques that have proven effective in digitizing content or presenting traditional material in an untraditional way. You'll learn how to introduce digital technologies into bricks and mortar classrooms and how to construct an effective online learning environment. This timely and informative book discusses computer-mediated communication systems, shows how students can use the Internet to personally participate in international problem-solving exercises, presents a fascinating case study of a CLD program designed to a...
Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
New Zealand and Europe
This book is one of first comparative studies of the cultural, political and economic interactions between New Zealand and Europe. The chapters that comprise this book are a deliberate exercise in variety inside the theme of New Zealand and Europe: Connections and Comparisons. They derive from the first conference of the New Zealand European Studies Association and give a flavour of the active and far-reaching nature of studies relating to Europe currently taking place in New Zealand. The cultural and historical chapters, while often quite specific in focus, touch on themes of universal cross-cultural relevance: the fate of imported languages and cultures; the tendencies to familiarise or exoticise unknown lands; the problematic representation of women in politics; the ambivalences and tensions between dominant and subordinate cultures; and the responsibility of the intellectual in the face of authority.
International Dimensions of Marketing
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.
Choice
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European Studies
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Global Marketing Management Update
For further information on this book, visit the website at: www.wiley.com/college/kotabe
CIBER Working Paper
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Going Global
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
