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Marketing in the Third World
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
International Business and Information Technology
International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology.
Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
Dynamics of International Advertising
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
New Zealand and Europe
This book is one of first comparative studies of the cultural, political and economic interactions between New Zealand and Europe. The chapters that comprise this book are a deliberate exercise in variety inside the theme of New Zealand and Europe: Connections and Comparisons. They derive from the first conference of the New Zealand European Studies Association and give a flavour of the active and far-reaching nature of studies relating to Europe currently taking place in New Zealand. The cultural and historical chapters, while often quite specific in focus, touch on themes of universal cross-cultural relevance: the fate of imported languages and cultures; the tendencies to familiarise or exoticise unknown lands; the problematic representation of women in politics; the ambivalences and tensions between dominant and subordinate cultures; and the responsibility of the intellectual in the face of authority.
Academic Research on the Internet
Find what you’re looking for with the best Internet resources for academic research in the humanities, sciences, and social sciences! Which academic resource deserves more of your budget: printed books and journals or softly glowing terminals? The answer differs depending on the subject area, the availability and reliability of Internet information in that field, and the comparative value of Internet research and traditional print media. Academic Research on the Internet: Options for Scholars and Libraries gives you the information you need to make those choices. This comprehensive book examines the usability of the Internet as a scholarly research and reference tool. Each chapter provides...
International Marketing
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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25 Jahre "Medizin und Judentum"
Das 25-jährige Jubiläum der wissenschaftlichen Tagungsreihe "Medizin und Judentum" war Anlass für ein kritisches Resümee über den bislang von und in diesem Forum erreichten wissenschaftlichen Bearbeitungs- und erkenntnistheoretischen Ergebnisstand sowie für Überlegungen zukünftiger Untersuchungs- und Arbeitsschwerpunkte. Die Beiträge in diesem Band spiegeln somit den Neuwert und Erkenntnisgewinn der Forschungsarbeit in der Breite der bisherigen Themenschwerpunkte wider. Diese umfassen einzel- und kollektivbiographische Untersuchungen zum Schicksal jüdischer Mediziner*innen während der Zeit des Nationalsozialismus und im Holocaust, zu ihrem Beitrag für die medizinische Wissenschaf...
