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Letramento literário de (re)existência: práticas e debates
  • Language: pt-BR
  • Pages: 252

Letramento literário de (re)existência: práticas e debates

De abordagens metodológicas a relatos de experiência, esta obra reúne textos que partem de algum tipo de “letramento reexistencial” como um caminho para debater e pôr em prática questões contemporâneas intra e extraliterárias, as quais afetam o modo de ver e fazer literatura atualmente. Consideramos o pressuposto de Souza (2009), que elenca a necessidade de questionar as práticas sociais de letramento legitimadas e buscar formas de reexistir ante uma sociedade racista – que nega, invisibiliza e exclui diversos grupos e sujeitos sociais. Diante disso, a difusão, o consumo e aproximação com as diversas manifestações literárias de autores de grupos historicamente minorizado...

Currículo, tecnologias e metodologias no século XXI
  • Language: pt-BR
  • Pages: 304

Currículo, tecnologias e metodologias no século XXI

Nos capítulos que compõem este e-book são apresentadas reflexões e implicações sob a perspectiva educacional e as novas configurações acerca do currículo à luz da BNCC, o uso das tecnologias e os processos de interação e práticas metodológicas voltadas para construção de competências e habilidades do estudante no século XXI. É fato que os contextos educacionais estão se alterando conforme a evolução tecnológica, assim como as características dos estudantes e o mundo do trabalho, contudo a educação ainda caminha a passos lentos para acompanhar tais transformações. A criatividade humana juntamente com as inovações tecnológicas provoca uma frenética atualização do contexto educacional que dependerá de uma ressignificação dos currículos, comprometidos a preparar os estudantes do século XII em sujeitos mais autônomos capazes de se reinventarem ao longo da vida. Dessa forma, as discussões articulam a temática proposta, a fim de contribuir para uma real evolução na educação voltada para este novo século.

Computer Supported Qualitative Research
  • Language: en
  • Pages: 342

Computer Supported Qualitative Research

This book includes selecting the articles accepted for presentation and discussion at WCQR2021, held on January 20th to 22nd, 2021 (Virtual Conference). The World Conference on Qualitative Research (WCQR) is an annual event that aims to bring together researchers, academics and professionals, promoting the sharing and discussion of knowledge, new perspectives, experiences and innovations on Qualitative Research. WCQR2021 featured four main application fields (Education, Health, Social Sciences, and Engineering/Technology) and seven main subjects: Rationale and Paradigms of Qualitative Research; Systematization of Approaches with Qualitative Studies; Qualitative and Mixed Methods Research; Data Analysis Types; Innovative Processes of Qualitative Data Analysis; Qualitative Research in Web Context; Qualitative Analysis with Software Support. The book is a valuable resource for everyone interested in qualitative research, emphasizing Computer-Assisted Qualitative Data Analysis Software (CAQDAS).

Food Science and Technology
  • Language: en
  • Pages: 799

Food Science and Technology

This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...

Advances in Tourism, Technology and Systems
  • Language: en
  • Pages: 652

Advances in Tourism, Technology and Systems

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Strategic Marketing Decision-Making Within Japanese and South Korean Companies
  • Language: en
  • Pages: 368

Strategic Marketing Decision-Making Within Japanese and South Korean Companies

This title acts as a bridge between marketing and strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions.

Connecting Expertise Multidisciplinary Development For The Future
  • Language: en
  • Pages: 2526
Cumulated Index Medicus
  • Language: en
  • Pages: 1844

Cumulated Index Medicus

  • Type: Book
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  • Published: 2000
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  • Publisher: Unknown

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Marketing Performativity
  • Language: en
  • Pages: 296

Marketing Performativity

  • Type: Book
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  • Published: 2018-10-11
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  • Publisher: Routledge

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Rain Forest Literatures
  • Language: en
  • Pages: 325

Rain Forest Literatures

Native texts of the Amazonian rain forest have been viewed as myth or ethnographic matter-the raw material of literature-rather than as significant works in their own right. But in this unprecedented study, Lzcia Sa approaches indigenous texts as creative works rather than source material. Disclosing the existence and nature of longstanding, rich, and complex Native American literary and intellectual traditions that have typically been neglected or demeaned by literary criticism, Rain Forest Literatures analyzes four indigenous cultural traditions: the Carib, Tupi-Guarani, Upper Rio Negro, and Western Arawak. In each case, Sa considers principal native texts and, where relevant, their public...