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Empirical Multimodality Research
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results ...
Mona Lisa to Marge
Examines how thirty artistic masterpieces were conceived, achieved cult status, and attained eternal fame by inspiring other artworks, advertisements, cartoons, and book and album covers.
A Valentine for Frankenstein
Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! Frankenstein isn't your typical monster. For starters, he only has one head, just two eyes, and no tail. And worst of all, he's sort of nice! Frankenstein quickly realizes his friendly behavior is out of place at the Valentine's Day Bash. There's one monster, though, who likes that Frankenstein is different. Can Frankenstein figure out the identity of his secret valentine? And can the other monsters finally accept Frankenstein for the monster that he is?
The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
