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Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.
Tuberculosis (TB), which is caused by the infectious agent Mycobacterium tuberculosis (MTB), is a major global public health problem that infects one third of the world’s population. This book provides an overview of the molecular epidemiology pattern, transmission dynamics, host response, evolution, and pathogenesis mechanisms of TB. Chapters explore such topics as mechanisms associated with increasing trends of drug-resistant TB, the development of anti-mycobacterial drugs, genotyping tools, diagnosis and treatment of latent tuberculosis infection, and more.
This book is about how to implement Advanced Work Packaging (AWP) in your company and your projects. - Do you want to visualize an EWP or a PWP? - What do you think about having the CWPs as the activities in the schedule Level 3? - What about long-term planning from a Waterfall perspective? - What about medium and short-term planning from an Agile perspective? - Why do you need hundreds of thousands of activities in your schedule? - What if you analyze your project by mini-projects? - With the use case, follow step by step how to define and visualize by discipline the EWPs, PWPs, and CWPs. - Following the use case, Identify different scenarios on how to define the IWPs and visualize them in ...
Lifestyle diseases and related conditions present a major healthcare challenge for children, posing a significant threat to their well-being. The Editors have compiled chapters to present a multicentric approach to the subject. This book is an insightful reference on lifestyle diseases and its management in adolescents. It includes twelve topics with a focus on physical, emotional and behavioral aspects of lifestyle diseases. Starting with an introduction to lifestyle issues that can manifest into disease states, the book progresses to advanced topics, including emotional and cognitive developments, effects of mass media ranging from emotional and cognitive health, nutrition requirements and...
This new book takes an in-depth look at the emerging and prospective field of computational biology and bioinformatics, which possesses the ability to analyze large accumulated biological data collected from sequence analysis of proteins and genes and cell population with an aim to make new predictions pertaining to drug discovery and new biology. The book explains the basic methodology associated with a bioinformatics and computational approach in drug designing. It then goes on to cover the implementation of computational programming, bioinformatics, pharmacophore modeling, biotechnological techniques, and pharmaceutical chemistry in designing drugs. The major advantage of intervention of ...
“This study goes beyond the military aspects to examine the psychological and emotional impacts on the participants, both military and civilian.” —Charles R. Knight, author of From Arlington to Appomattox One day after General Robert E. Lee’s surrender on April 9, 1865, more than 120,000 Union and Confederate soldiers were still in the field bringing war with them as they moved across North Carolina’s verdant heartland. Thousands of paroled Rebels, desperate, distraught, and destitute, added to the chaos by streaming into the state from Virginia. Grief-stricken civilians, struggling to survive in a collapsing world, were caught in the middle. The collision of these groups formed a ...