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Media and Metamedia Management
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Endoscopic Ultrasound Management of Pancreatic Lesions
This book provides a comprehensive and up-to-date overview of current endoscopic ultrasound use in all aspects of pancreatology, from diagnosis to therapy, i.e., from tissue acquisition, with standard fine-needle aspiration and the newer biopsy needles, to less invasive techniques such as contrast-enhanced ultrasound and elastography. It also covers novel therapeutic strategies, with a particular focus on ablative treatments and lumen-apposing stents, and describes techniques developed by the editors, in particular combined celiac plexus neurolysis with pancreatic tumor ethanol ablation and elastography-guided fine-needle aspiration. All topics are developed by pursuing an evidence-based approach and several recent meta-analyses, the majority of which were published by the authors. Due to several recent advances in the field, endoscopic ultrasound has taken on a pivotal role in the diagnosis, staging, and treatment of pancreatic lesions; as such, the present volume offers an invaluable tool for staying abreast of the state-of-the-art in this field.
A Musical Offering
In the great tradition of the German Festschrift, this book brings together articles by Professor Bernstein's colleagues, friends and students to honor him on his 70th birthday. Ranging in subject from the trouv e song through esoteric aspects of Renaissance studies and authenticity in 18th-century musical sources to a lively and irreverent attack on performance practices today, the twenty essays by many of America's most distinguished scholars reflect the breadth and variety of Martin Bernstein's far-reaching interests and demonstrates the vitality and relevance of what is best in musicology today.
Pancreatic Endoscopic Ultrasound
This text stresses the importance of Endoscopic Ultrasound (EUS) - the combination of flexible endoscopy and ultrasound (U/S) - as a tool to see beyond the digestive tract into the human body, and in particular to visualize the pancreas, an endocrine organ which is hidden deep inside the retroperitoneum. Pancreatic cancer, which is increasing globally, remains one of the most aggressive and morbid cancers, and is only survivable if the cancer is detected early. EUS has become the primary tool used to diagnose such cancers, as well as a variety of other diseases affecting the pancreas. The text is intended for all physicians dealing with patients with pancreatic issues, and will provide them with indications and treatment algorithms for cost-effective referrals and diagnostic testing. For endoscopists an with interest in learning EUS, this book will guide them through this complex technology, helping them to better understand the physical and interpretational skills needed in order to perform pancreatic EUS in a simple and effective fashion.
Mastery of Endoscopic and Laparoscopic Surgery
This 4th edition of Mastery of Endoscopic and Laparoscopic Surgery presents both the common procedures residents must master as well as the more challenging procedures required of fellows and practitioners. With 11 new chapters, this edition offers the most extensive coverage of minimally invasive procedures in all areas of surgery. In addition to clear, concise instruction valuable comments from the authors are also included at the end of each chapter. Written in the style of the Masters of Surgery series, this book offers the most comprehensive step-by-step text on all procedures including Advances in NOTES procedures.
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Innovative Perspectives on Corporate Communication in the Global World
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dis...
Atlantic Creoles in the Age of Revolutions
In a tumultuous era of Atlantic revolutions, a remarkable group of African-born and African-descended individuals transformed themselves from slaves into active agents of their lives and times. Through prodigious archival research, Landers alters our vision of the breadth and extent of the Age of Revolution, and our understanding of its actors.
A Cuban City, Segregated
A microhistory of racial segregation in Cienfuegos, a central Cuban port city Founded as a white colony in 1819, Cienfuegos, Cuba, quickly became home to people of African descent, both free and enslaved, and later a small community of Chinese and other immigrants. Despite the racial, ethnic, and cultural diversity that defined the city’s population, the urban landscape was characterized by distinctive racial boundaries, separating the white city center from the heterogeneous peripheries. A Cuban City, Segregated: Race and Urbanization in the Nineteenth Century explores how the de facto racial segregation was constructed and perpetuated in a society devoid of explicitly racial laws. Drawin...
