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Análise De Conteúdo
BASEADO EM UMA PESQUISA REAL Está à procura de um método de pesquisa qualitativa? Este livro tem. A ANÁLISE DE CONTEÚDO é um método de pesquisa científica capaz de melhorar a sua investigação ou a sua pesquisa de comunicação. Este livro é didático, rico em exemplos, descreve o passo a passo da aplicação da metodologia em uma pesquisa real. A Parte I traz as etapas teóricas de modo sucinto e prático. Com conceitos de fácil assimilação. A Parte II mostra os dados de uma pesquisa real e a sua correlação didática com a teoria, possibilitando um aprendizado da metodologia de modo mais rápido e efetivo. Trazendo detalhes do método e dos resultados da pesquisa exemplificada no livro. Tudo isto em apenas 58 páginas. Além disso, tem uma bibliografia rica em referências, que permite ao leitor e estudioso ampliar o conhecimento.
O despertar de pesquisadores na formação médica
São 15 capítulos, construídos com rigor científico e temáticas atuais e de potencial importância para comunidade científica, não importa a área do leitor, seja um docente, um gestor de saúde, um gestor de educação, um profissional de saúde ou um aluno, todos terão a possibilidade de experienciar O despertar de pesquisadores na formação médica.
Learn Languages:How To Learn Any Language Fast In Just 168 Hours (7 Days)
Learning a foreign language is just as beautiful as it is challenging. Learning a language is different from learning other disciplines, such as mathematics, geography, or poetry writing. You cannot simply sit down and memorize hundreds of pages and formulas and then stand up and speak the language fluently and confidently. It takes time, patience, resourcefulness, creativity, and hard work. In the next 7 days, this book will guide you through a very special and effective process in language learning.
Critical Applied Linguistics
This accessible guide and introduction to critical applied linguistics provides a clear overview, highlighting problems, debates, and competing views in language education, literacy, discourse analysis, language in the workplace, translation and other language-related domains. Covering both critical theory and domains of practice, the book is organized around five themes: the politics of knowledge, the politics of language, the politics of texts, the politics of pedagogy, and the politics of difference. It is an important text for anyone involved in applied linguistics, TESOL, language education, or other language-related fields.
Viral Loop
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and startin...
Neuromarketing
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Strategic Alignment
As organizational transformation emerges as an important theme among both management scholars and practitioners, it is perhaps a truism that the organizations of the 1990s will be significantly different from those of the last few decades. While several factors have been argued to influence and propel the organizational transformation process, as the papers in this volume attest, a major force lies in the recent developments and capabilities offered by information technologies (I/T) -- namely, computers and communication technologies...
Girls & Sex - Navigating the Complicated New Landscape
'If you're going to talk about women in the 21st century, you MUST read Peggy Orenstein's Girls & Sex.' - CAITLIN MORAN, author of How to Be a Woman *TIME Top 10 non-fiction books of 2016* *Amazon Best Non-fiction of 2016* A generation gap has emerged between parents and their daughters. Mothers and fathers have little idea about the pressures and expectations they face or how they feel about them. Drawing on in-depth interviews with young women and a wide range of psychologists and experts, renowned journalist and bestselling author Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths and hard lessons of girls’ sex lives in the modern world.
