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Writing Health Communication
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Planning Health Promotion Programs
This guide to the planning of health promotion programs uses the increasingly popular Intervention Mapping approach, a theory- and evidence-based interactive process that links needs assessment with program planning in a way that adds efficiency and improves outcomes. Students, researchers, faculty, and professionals will appreciate the authors’ approach to applying theories of behavior and social change to the design of coherent, practical health education interventions. Written by internationally recognized authorities in Intervention Mapping, the book explains foundations in Intervention Mapping, provides an overview of the role of behavioral science theory in program planning3⁄4including a review of theories and how to assess theories and evidence3⁄4and a step-by-step guide to Intervention Mapping, along with detailed case examples of its application to public health programs. Planning Health Promotion Programs is the second and substantially revised edition of the bestselling resource Intervention Mapping.
Design for Health
One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies pr...
En, wat zei de dokter?
De huisarts moet in zijn dagelijkse werk een voortdurende balans zoeken tussen datgene wat hij reeds weet en kan, en datgene wat hij telkens ‘nieuw’ moet ontdekken en uitvinden. Dit maakt het vak van huisarts voor sommigen zeer uitdagend. In het wetenschappelijke debat is de moeilijkheid van het vak echter niet eenvoudig aan te duiden in termen van theoretische en praktische deskundigheden. Dit boek biedt een kader van samenhangende concepten waarmee de huisartsgeneeskunde zich als wetenschappelijke discipline beter kan verantwoorden, zowel tegenover zichzelf en de klinische disciplines als tegenover de junioren die het vak willen leren.
Library Literature & Information Science
An index to library and information science literature.
Translation in Cascading Crises
This volume addresses the imperative need for recognizing, exploring, and developing the role of multilingual communication in crisis settings. It is recognized that 'communication is aid' and that access to communication is an undeniable human right in crises. Even where effective and accurate information is available to be distributed, circulated, and broadcast in different ways through an ever-growing array of technologies, too often the language barrier remains in place. From the Philippines to Lebanon via Spain, Italy, Columbia, and the UK, crisis situations occur worldwide, with different cultural reactions and needs everywhere. The contributors of this volume represent a geographical ...
Information Literacy Instruction
The second edition of this guide for librarians who need to implement informational literacy programs for diverse learners has been revised to include new practices and technologies in the 21st century. Grassian served as a library administrator at theUCLA College Library, and she has teamed with fellow UCLA librarian Kaplowitz to deliver a plan that focuses on goal setting, mode selection, design, copyright and assessment of these programs. A CD-ROM is included that contains sample mission statements, tables that evaluate assessment tools, practice handouts and links to interactive Web pages. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com).
Writing Health Communication
Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Writing Health Communication
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to make written text easy to use, (iii) how to design persuasive messages and (iv) what changes help people to adopt and maintain new behaviour patterns. Writing Health Communication: An Evidence-Based Guide is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: Designing...
