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Brand Intimacy
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for ma...
THE MAKING, THE RISE, AND THE FUTURE OF THE SPEAKINGMAN
General Knowledge
The Brand of Print
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
Best Practices In Influencer Marketing
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
The Supreme Macaroni Company
The heartwarming novel from bestselling Richard & Judy author Adriana Trigiani 'A person who can build a pair of shoes can do just about anything.' The Angelini Shoe Company in Greenwich Village has been creating sumptuous shoes for a hundred years. And now it falls to Valentine Roncalli, heir to the family firm, to turn its esteemed past into a glorious future. Uniting both professionally and romantically with master craftsman Gianluca Vechiarelli, with his full and complex past and a secret to hide, proud, passionate Valentine is determined to make her mark. Once their wedding celebrations are over, she wakes up to the reality of juggling the demands of a business and the needs of her new ...
Broken Windows, Broken Business
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. In this vital work, author Michael Levine offers compelling evidence that problems in business, l...
FROM PURPOSE TO PROFIT
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn't be draining or effortful. It means to be enjoyable for owners, employees, and customers alike. In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to create a comprehensive strategy guide. This book serves as an indispensable A to Z manual, offering practical strategies...
Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price
The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industry–and the world—has changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, mak...
