Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Buy Now, Pay Later
Olney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today, Americans own many durable goods, most considered luxury items, widely advertised and purchased on credit. She concludes that a revolution in consumer durable goods occurred in the 1920s and considers what roles advertising and credit played. Annotation copyrighted by Book News, Inc., Portland, OR
Microeconomics as a Second Language
The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics. This could be used for the Principles course or as a supplement for any course in which students need a refresher.
The Engine of Enterprise
Tracing credit from colonial times to the present and highlighting its productive role in building national prosperity, Rowena Olegario probes questions that have divided Americans: Who should have access to credit? How should creditors assess creditworthiness? How can borrowers and lenders accommodate to the risks of a credit-dependent economy?
Inflation
From an award-winning professor of economics, an accessible and comprehensive introduction to what causes, and what can address, increases in the cost of living. Anyone who has balked at the price of a carton of eggs or lamented the cost of a tank of gas in the past five years has experienced the sting of inflation. What causes inflation? When has it surged historically? And which policies best address it? In this concise and timely volume, economist Martha Olney explains what inflation is, its patterns over time, its underlying causes, the controversial Phillips Curve and its possible relevance, anti-inflation policy, and more. From the obvious rise in the cost of living to the more discreet decrease in quality of goods and services, Olney provides an indispensable introduction to the concept of inflation and what we can do to address its effects.
Macroeconomics as a Second Language
Macroeconomics as a Second Language, a new volume in Wiley's bestselling As a Second Language series, is a study and review guide for students taking principles of macroeconomics courses or for any student who needs a review of fundamental concepts. A professor of the course for more than a decade, Olney combines her insights and experience in the classroom into this concise and accessible text.
Time for Things
Modern life is full of stuff yet bereft of time. An economic sociologist offers an ingenious explanation for why, over the past seventy-five years, Americans have come to prefer consumption to leisure. Productivity has increased steadily since the mid-twentieth century, yet Americans today work roughly as much as they did then: forty hours per week. We have witnessed, during this same period, relentless growth in consumption. This pattern represents a striking departure from the preceding century, when working hours fell precipitously. It also contradicts standard economic theory, which tells us that increasing consumption yields diminishing marginal utility, and empirical research, which sh...
My Name was Martha
The poem offers a complicated mixture of self-assertion and deference, of shrewdness and wisdom, of self-respect and selfless love. Essays placing the "Memorandum" in its historical, literary, and theoretical contexts follow the text of the poem itself.
Birth of a Salesman
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the ...
Energy and Empire
What set the United States on the path to developing commercial nuclear energy in the 1950s, and what led to the seeming demise of that industry in the late 1970s? Why, in spite of the depletion of fossil fuels and the obvious dangers of global warming, has the United States moved so slowly toward adopting alternatives? In Energy and Empire, George A. Gonzalez presents a clear and concise argument demonstrating that economic elites tied their advocacy of the nuclear energy option to post-1945 American foreign policy goals. At the same time, these elites opposed government support for other forms of energy, such as solar, that cannot be dominated by one nation. While researchers have blamed s...
F. Scott Fitzgerald in Context
Explores many of the important social, historical and cultural contexts surrounding the life and works of F. Scott Fitzgerald.
