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ICT and Language Learning: a European Perspective
A discussion of Information and Communications Technologies (ICT) and language learning, aimed at researchers and practitioners in the field. It deals with developments in Europe, with the majority of the chapters focusing on the results of collaborative international projects.
Faith and Media
In the past, ideologies and religions had a real impact on the media. In the current era of mass media and communication strategies, perception takes priority over identity and new questions arise: how to introduce faith and religion in a pluralising and detraditionalising world? What possibilities are offered by the new media? How can technical innovations be incorporated in church communication? Following the conference Belief in the Media (April 2007), this publication focuses on the gap between the language of faith and the language of the general media. The different contributors analyse, from within - but also from outside - a church context, the historical changes and challenges the Catholic Church and other faiths and denominations face with regard to their social communication and media strategies. However it is not only the relationship of religious institutions with the media that is at stake, but also the way in which the media cover topics such as the Middle East, Muslim immigrant populations in Europe, and the World Youth Day. Journalists have to find new ways to get a grip on these issues too.
Marketization
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.
Environmental Communication for Children
This book explores the nexus between children, media, and nature during a time of planetary crisis marked by climate change, biodiversity loss, and environmental degradation. In this time of planetary emergency, children have become an increasingly visible part of conversations about the human/nature relationship – they have also become an important market for environmentally-themed media content. Indeed, recent years have seen a proliferation of environmental texts, products, and narratives for young people: children are recognised and addressed as audiences for environmental content across a range of media including news, films, television programs, magazines, videogames, and transmedia ...
Discourse and Conflict
This edited book analyses the relationship between discourse and conflict, exploring both how language may be used to promote conflict and also how it is possible to avoid or mitigate conflict through tactical use of language. Bringing together contributions from both established scholars and emerging voices in the fields of Discourse Analysis and Conflict Studies, it argues for a discourse approach to making sense of conflict and disagreement in the modern world. ‘Conflict’ is understood here as having a national or global focus and consequences, and includes verbal aggression and hate speech, as well as physical confrontation between political and ethnic groups or states over values, c...
Genre Variation in Business Letters
The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
Pragmaticizing Understanding
The ideas that mark modern-day pragmatics are old, but did not start to get more systematically developed until the 1960s and 1970s. Still, the very recognition of pragmatics as a self-standing academic discipline is a product of the 1980s, not least made possible by the establishment of the International Pragmatics Association. One scholar in particular has devoted his life both to IPrA and to the discipline. This volume pays homage to Jef Verschueren on the occasion of his 60th birthday. It celebrates him for his long-standing dedication as Secretary General of IPrA and for his scholarly contributions to the field. We owe to Jef Verschueren the insight that the processes through which language users (do or do not) achieve understanding among each other in communication can only be fully comprehended if approached from a pragmatic perspective, i.e. if understanding is pragmaticized. The chapters in this book are written by scholars who, like Jef Verschueren, have played a key role in the genesis and development of the field, and who still actively contribute to its advancement today. Each author looks back, evaluates the present, and takes on new challenges.
European Journalism Education
This book is the first comprehensive directory of the journalism education and training offered in thirty-three European countries. The volume, organized by country, discusses the history of journalism education and includes an analysis of all the current university programs and training provided by private media and professional organizations in each location. In addition, each section includes a thorough examination of the historical, political, economic and social framework of journalism in each country that looks towards the future of journalism education and media in Europe. European Journalism Education will be an asset to scholars of international communication studies and to media policy makers around the world.
News Values from an Audience Perspective
This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.
