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The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder's wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book. Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused...
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Der Rückbau der Demokratie und des Säkularismus in der Türkei betrifft unmittelbar auch das Verhältnis zwischen Frauen und Männern. Der Band beleuchtet erstmals die Politik und Geschlechterverhältnisse unter der AKP sowie die aktuellen Positionen und Ziele der vielfältigen feministischen Bewegungen seit den 2000er Jahren bis heute. Mit Blick auf politische, sozioökonomische und kulturelle Entwicklungen zeigen die Autorinnen des Bandes, wie die historisch gewachsenen, weiterhin aktiven Frauenbewegungen in der Türkei mit einem Wiedererstarken patriarchalischer Strukturen konfrontiert sind.
Turkey; politics and government.
An inclusive guide to developing confidence and competence in daily practice Attending to the psychological needs of children in distress is an enormously challenging and rewarding endeavour. Successful clinical child psychologists are both practitioners and scientists, integrating the application of existing theory, current knowledge, and evidence-based research into their practice. In Child Psychology: Pathways to Good Practice, a highly experienced team of clinicians and researchers provides effective treatment practices and toolkits to assist in custom-tailoring therapies for young patients. Concise chapters address a broad range of conditions, from behavioural and emotional difficulties...
“Var olan girişimini daha fazla kişiye duyurmak mı istiyorsun? Yoksa dijitalde girişim başlatmak için yeni bir fikrin mi var? Belki de sabah dokuz akşam beş çalışma rutininin hayatını kısıtladığını düşünüyorsun ve artık içinde dolup taşan ‘daha fazlasını yapabilirim’ içgüdüsüne kulak vermeye karar verdin fakat nereden başlayacağını bilmiyorsun. O halde doğru yerdesin!” Selam dijital girişimci! Ben Marvey. Dijital girişimciliğe sağlam bir temelle adım atabilmen ve var olan işini yeniden yapılandırabilmen için sana bu kitabı hazırladım. Bir iş yönetim süreci olan dijital girişimcilik, aynı zamanda kişisel gelişim yolculuğudur. Bu...
The headscarf is an increasingly contentious symbol in countries across the world. Those who don the headscarf in Germany are referred to as "integration-refusers." In Turkey, support by and for headscarf-wearing women allowed a religious party to gain political power in a strictly secular state. A niqab-wearing Muslim woman was denied French citizenship for not conforming to national values. And in the Netherlands, Muslim women responded to the hatred of popular ultra-right politicians with public appeals that mixed headscarves with in-your-face humor. In a surprising way, the headscarf—a garment that conceals—has also come to reveal the changing nature of what it means to belong to a p...