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The Modern AI Marketer
The Modern AI Marketer will take you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. You will see multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing management tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and what to know what make of it as a marketer and sales professional, check this book out!
Effective Sales Enablement
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
Jewish Currents
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Pitch, Tweet, or Engage on the Street
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and h...
Owls of the World - A Photographic Guide
Having trouble separating your scops from your screech owls, Tengmalm's from Tawny Owl or Collared and Spotted Owlets? Then this is the book for you. Owls of the World is the ultimate photographic resource dedicated to the identification of these charismatic, largely nocturnal birds of prey. This book contains lavish and spectacular photography from dozens of the world's finest natural history photographers, covering all of the world's 268 species of owls; particular attention is given to subspecific differences, sexing and ageing. The photos are accompanied by concise text on the identification, habitat, food, distribution and voice of these birds, along with accurate range maps. In this second edition, recent changes to owl taxonomy are incorporated with full descriptions (and images) of a number of new species, plus a several new photographs to improve this book's amazing photographic coverage still further. This is the definitive work on owl identification – no birder's bookshelf should be without it!
Exile and Everyday Life
Exile and Everyday Life focusses on the everyday life experience of refugees fleeing National Socialism in the 1930s and 1940s as well as the representation of this experience in literature and culture. The contributions in this volume show experiences of loss, strategies of adaptation and the creation of a new identity and life. It covers topics such as Exile in Shanghai, Ireland, the US and the UK, food in exile, the writers Gina Kaus, Vicki Baum and Jean Améry, refugees in the medical profession and the creative arts, and the Kindertransport to the UK.
