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The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contai...
Inicios del cine en Sevilla (1896-1906)
Esta obra ilumina muchas cuestiones relacionadas con los comienzos de las proyecciones cinematográficas en la capital hispalense: desde la sesión pionera (Salón Suizo, 17 de septiembre de 1896) hasta el primer año de exhibiciones ininterrumpidas y simultáneas en varios locales.
Dentro del cuadro. 50 presencias pictóricas en el cine
La presencia pictórica en el cine no se agota en las múltiples versiones de El retrato de Dorian Gray o en las biografías de artistas plásticos, retratados para la gran pantalla a través de sus obsesiones. El recurso a la pintura ofrece un amplio abanico de posibilidades que abarcan la inspiración de la puesta en escena, la recreación de conocidas obras pictóricas, la construcción de un espacio simbólico a partir de cuadros concebidos expresamente para el celuloide, el perfilado de personajes a través de lo pictórico e, incluso, su empleo como materia de sueños y pesadillas. Su presencia es un recurso para reflexionar sobre los sistemas de representación visual mediante directores que no han podido escapar a su influjo. Esto es tan solo una muestra, como si del tríptico de una exposición se tratase. Visiten la galería completa: 50 películas que nos hacen ver la pintura y el cine con otros ojos.
Gender and Archaeology
Contains sections on gender, reproduction, and feminine technologies; gender and production; gender and representation; and gender and practice. Chapters discuss topics including reconstructing fertility from the archaeological record, the relationship between gender and craft in complex societies, the construction of gender in classic Maya monuments, and archaeological practice and gendered encounters with field data. Paper edition (unseen), $17.50. Annotation copyrighted by Book News, Inc., Portland, OR
La Habanera de Carmen
« L’amour est enfant de Bohème » : sur ces mots, tout le monde peut fredonner l’air le plus célèbre de l’opéra le plus joué au monde : Carmen. D’où vient cette musique – une habanera ? Pourquoi ce succès, de Bizet à Stromae ? Pourquoi cet air – que se sont approprié les chanteurs de variétés européens, américains et même asiatiques, le rock underground, le cinéma, nombre de séries télévisées américaines, maintes publicités – fascine-t-il depuis cent quarante ans un public bien plus vaste que celui qui se passionne pour l’art lyrique ? C’est à la naissance et à la renaissance perpétuelle de ce véritable tube que nous convient Hervé Lacombe et Chri...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Gondwana Industrial Clays
This book is a study of the sedimentary and residual deposits of the Tandilia System, also known as the Sierras Septentrionales of Buenos Aires, Argentina. Offering an overview of the geology, stratigraphy, petrology, mineralogy and industrial applications of these deposits, it is organized geographically and according to the different districts of the province’s diverse counties where economically important Neoproterozoic and Eopaleozoic clay reserves occur. Today, most of the sediments of the Tandilia basin are found in South Africa due to the breakup of the continents, which began in the Jurassic. This partly accounts for the difficulty in interpreting the geology of Tandilia. Apart fro...
Agile HR
In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. Covering every aspect of...
