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Pengantar Ilmu Manajemen Pemasaran
Buku berjudul "Pengantar Manajemen Pemasaran" merupakan sumber daya komprehensif yang dirancang untuk memberikan pemahaman menyeluruh tentang konsep-konsep dasar manajemen pemasaran. Manajemen pemasaran adalah proses perencanaan, pelaksanaan, dan pengawasan strategi pemasaran untuk mencapai tujuan organisasi. Ini melibatkan penelitian dan analisis pasar, pengembangan produk, penetapan harga, distribusi, dan promosi. Manajer pemasaran bertujuan untuk memenuhi kebutuhan konsumen sambil memaksimalkan keuntungan perusahaan. Dalam hal ini, Manajer pemasaran berfokus pada pemahaman target pasar dan menciptakan nilai melalui produk atau layanan. Buku ini menawarkan berbagai referensi yang komprehensif terkait, Konsep Ilmu Manajemen Pemasaran, Perencanaan Strategi Pemasaran, Analisis lingkungan pemasaran, Analisis Prilaku Konsumen, Menentukan Produk dan Merek, Strategi Segmentasi Pasar, Strategi Penetapan harga, Analisa Daur hidup produk, Strategi Promosi dalam pemasaran, Distribusi Pemasaran, Metode dan Ragam Ecommerce, dan Digital Branding
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
EKONOMI SIRKULAR: SEBUAH TINJAUAN TEORITIS
Buku Ekonomi Sirkular: Sebuah Tinjauan Teoritis ini disusun oleh Prof. Dr. I Wayan Edi Arsawan, S.E., M.M., Ni Kadek Dessy Hariyanti, S.Kom., M.M., M.T., I Made Dwi Ari Suta Atmaja, S.T., M.Kom., Dr. Ni Putu Ayu Sita Laksmi, B.Bus., M.Sc.. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional. Sistematika penulisan buku ini diuraikan dalam lima bab yang memuat tentang Natural Resource Based View, Green Economic Incentives, Environmental Commitment, Pentingnya Environmental Commitment, Circular Economy Practices, Informasi dan Prosedur Pengambilan Percontohan, Pengukuran, Manual Prosedur, Implementasi, Pernyataan Akhir dan Rekomendasi.
Education and Skills for Inclusive Growth, Green Jobs and the Greening of Economies in Asia
This book presents an overview of the main research findings and case studies concerning education and skills for inclusive growth, green jobs and the greening of economies. Focusing on India, Indonesia, Sri Lanka and Viet Nam, it discusses government and business sector responses to these issues and how Technical and Vocational Education and Training (TVET) systems and institutions are addressing both the renewal of curricula in the context of green growth dynamics, and patterns of training and skills development to meet demands. In addition, the book examines cross-country issues, concerns and prospects regarding education and skills for inclusive growth and green jobs for the four countri...
Green Business Process Management
Green Business Process Management – Towards the Sustainable Enterprise" consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage production associated with their business processes. In order to lessen their impact on the natural environment, organizations must design and implement environmentally sustainable business processes. Finding solutions to this organizational design problem is the key...
Technology and Vocational Education for Sustainable Development
Empowerment is the overarching idea used in this book. The term has a variety of meanings in different sociocultural and political contexts, including “self-strength, control, self-power, self-reliance, own choice, life of dignity in accordance with one’s values, capable of fighting for one’s rights, independence, own decision making, being free, awakening, and capability” (The World Bank, 2002, p. 10). However, the World Bank report observed that most definitions focus on issues of “gaining power and control over decisions and resources that determine the quality of one’s life” (p. 10). This interpretation of empowerment provides a useful starting point for the development of ...
Fraud Examination
Learn to identify, detect, investigate and prevent financial fraud today with Albrecht/Albrecht/Albrecht/Zimbelman's FRAUD EXAMINATION, 6E. Develop the skills to detect fraud skills and become a better interviewer, a stronger and more skeptical document examiner, a more effective technology user and more informed decision maker. You gain a strong understanding of the types of fraud and nature of fraud investigation today with current business examples and numerous actual fraud cases, delivered first-hand from the authors' experience. FRAUD EXAMINATION presents today's most important fraud concepts with an emphasis on ebusiness and cyber fraud. Significant discussion familiarizes you with forensic analysis as well as legal options for victims of fraud. New coverage also highlights how experts use technology to accomplish fraud and detect fraud. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Handbook of Research on Sustainable Careers
What is a sustainable career and how can individuals and organizations develop pathways that lead to them?Ê With current levels of global unemployment and the need for life-long learning and employability enhancement these questions assume a pressing s
