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MARKETING RESEARCH
Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude mea...
APPLIED MARKETING ANALYTICS USING SPSS
Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions. The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics). Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in market...
African Pentecostal Theology
African Pentecostal Theology: Modality, Disciplinarity, and Decoloniality explores research methodology, theological disciplines, and contextualization as important aspects in the process of studying Pentecostal theology in an African context. Mookgo Solomon Kgatle outlines different data collection and data analysis methods, including the skills of interpreting and presenting research findings in a responsible manner. This book illustrates that Pentecostal theology, given its pneumatological approach, goes beyond conventional theological disciplines in transdisciplinary research. The development of knowledge in African Pentecostal Theology should recognize African Indigenous Knowledge Systems (AIKS), African oral and traditional cultures, and African indigenous languages to be relevant to Africans. Pentecostal theologians from different theological disciplines in Africa and globally will find this book a worthwhile read.
ICT Analysis and Applications
This book proposes new technologies and discusses future solutions for ICT design infrastructures, as reflected in high-quality papers presented at the 8th International Conference on ICT for Sustainable Development (ICT4SD 2023), held in Goa, India, on August 3–4, 2023. The book covers the topics such as big data and data mining, data fusion, IoT programming toolkits and frameworks, green communication systems and network, use of ICT in smart cities, sensor networks and embedded system, network and information security, wireless and optical networks, security, trust, and privacy, routing and control protocols, cognitive radio and networks, and natural language processing. Bringing together experts from different countries, the book explores a range of central issues from an international perspective.
BUSINESS ANALYTICS
Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc.The myria...
Microsoft Excel 2019 Data Analysis and Business Modeling
Master business modeling and analysis techniques with Microsoft Excel 2019 and Office 365 and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel to ask the right questions and get accurate, actionable answers. New coverage ranges from Power Query/Get & Transform to Office 365 Geography and Stock data types. Practice with more than 800 problems, many based on actual challenges faced by working analysts. Solve real business problems with Excel—and build your competitive advantage: Quickly transition from Excel basics to sophisticated analytics Use PowerQuery or Get & Transform to connect, combine...
Ecological Management of Agricultural Weeds
This book presents principles and practices for ecologically based weed management in a wide range of temperate and tropical farming systems. Special attention is given to the evolutionary challenges that weeds pose and the roles that farmers can play in the development of new weed-management strategies.
Krishi-Parashara
Ancient Sanskrit text with English translation on trees and plants.
Exploring the Dynamics of Consumerism in Developing Nations
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
