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Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and exp...
Manifestasi Public Relations Di Era Digital 4.0
Saat ini organisasi-organisasi memiliki citra organisasi melalui internet seperti sosial media. Termasuk diterapkannya Cyber PR pada instansi pemerintah yaitu Humas Pemerintah Kementerian Kesehatan Republik Indonesia.Dunia sempat digemparkan dengan virus Covid-19. Sejak 2021, Kementerian Kesehatan Indonesia dihadapkan tantangan tentang menyebarluaskan vaksinasi Covid-19 ke masyarakat dan mengalami kesulitan dalam menjangkau generasi Z. Di mana saat ini hampir semua masyarakat khususnya generasi Z menggunakan sosial media dalam kehidupan sehari-hari. Kementerian Kesehatan RI menjangkau generasi Z melalui sosial media yaitu TikTok dalam penyampaian informasi seputar
Dangdut Stories
A keen critic of culture in modern Indonesia, Andrew N. Weintraub shows how a genre of Indonesian music called dangdut evolved from a debased form of urban popular music to a prominent role in Indonesian cultural politics and the commercial music industry. Dangdut Stories is a social and musical history of dangdut within a range of broader narratives about class, gender, ethnicity, and nation in post-independence Indonesia (1945-present).
The Practice of Government Public Relations
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and ...
Achieving Business Competitiveness in a Digital Environment
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Machine and Deep Learning Algorithms and Applications
This book introduces basic machine learning concepts and applications for a broad audience that includes students, faculty, and industry practitioners. We begin by describing how machine learning provides capabilities to computers and embedded systems to learn from data. A typical machine learning algorithm involves training, and generally the performance of a machine learning model improves with more training data. Deep learning is a sub-area of machine learning that involves extensive use of layers of artificial neural networks typically trained on massive amounts of data. Machine and deep learning methods are often used in contemporary data science tasks to address the growing data sets a...
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
Markov Chains
A fascinating and instructive guide to Markov chains for experienced users and newcomers alike This unique guide to Markov chains approaches the subject along the four convergent lines of mathematics, implementation, simulation, and experimentation. It introduces readers to the art of stochastic modeling, shows how to design computer implementations, and provides extensive worked examples with case studies. Markov Chains: From Theory to Implementation and Experimentation begins with a general introduction to the history of probability theory in which the author uses quantifiable examples to illustrate how probability theory arrived at the concept of discrete-time and the Markov model from ex...
Popular Culture in Indonesia
This book examines popular culture in Indonesia, bringing material on Indonesia’s media and popular culture to an English readership for the first time. It includes analysis of important themes including citizenship, gender, class, age and ethnicity, showing how developments in Indonesian society more generally are inextricably linked to popular culture.
Ahok Through Their Eyes
A Biography Book of Basuki Tjahaja Purnama (BTP). This book is a collection of stories about BTP from the views of 51 authors from various backgrounds. This book was conceived as a 51st birthday present for BTP. This book is the english version of Ahok di Mata Mereka.
