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Create the Perfect Brand
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand imple...
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The Unauthorized Guide To Doing Business the Jamie Oliver Way
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Consumer Behaviour
With special reference to India.
Sci-Fi Box Set: 140+ Dystopian Novels, Novels Space Adventures, Lost World Classics & Apocalyptic Tales
The 'Sci-Fi Box Set: 140+ Dystopian Novels, Novels Space Adventures, Lost World Classics & Apocalyptic Tales' is a monumental anthology that spans a wide arc of speculative fiction's history, showcasing the breadth and depth of the genre. Within its pages, readers will find a rich tapestry of themes ranging from the exploration of unknown realms and futuristic dystopias to thought-provoking apocalyptic visions and intricate space odysseys. The collection boasts an impressive diversity in literary styles, from the poetic prose of Mary Shelley to the sharp-edged narratives of H.P. Lovecraft, each work contributing to the anthology's exploratory spirit and its examination of humanity's place in...
SCIENCE FICTION Ultimate Collection: 140+ Intergalactic Adventures, Dystopian Novels, Lost World Classics & Post-Apocalyptic Stories
The 'SCIENCE FICTION Ultimate Collection: 140+ Intergalactic Adventures, Dystopian Novels, Lost World Classics & Post-Apocalyptic Stories' anthology presents an unparalleled journey through the imagination of some of literature's most visionary minds. With a rich diversity of narrative styles, this collection spans the gamut from early speculative tales to proto-science fiction and full-blown intergalactic sagas. The anthology encapsulates an array of overarching themes, including human resilience in the face of unknown cosmos, dystopian societies as a reflection of our own, and the timeless quest for knowledge beyond the earthly confines. Each story, whether it's a lost world classic or a p...
SCIENCE FICTION Ultimate Box Set
The 'SCIENCE FICTION Ultimate Box Set' assembles an unparalleled compendium of works from the pioneers and titans of the science fiction genre. Spanning a variety of literary styles—from the adventurous to the speculative, and the fantastical to the utopian—this collection encompasses the rich diversity that has defined and continuously reinvents science fiction. Unique in its breadth, the anthology invites readers to explore seminal works that have laid the foundations of modern speculative storytelling, including groundbreaking narratives of interstellar exploration, time travel, and alternate realities. The contributing authors, a veritable lexicon of literary virtuosos like Jules Ver...
