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The Unauthorized Guide To Doing Business the Jamie Oliver Way
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Create the Perfect Brand
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand imple...
Problem-Solving and Thinking Skills Resources for Able and Talented Children
With curriculum links across a range of subjects, this book is intended for use in normal lessons, enrichment activities, for homework, on thinking skills courses, as competitions or as activities for extracurricular clubs or societies. Written with busy teachers in mind, it includes helpful resources.
Consumer Behaviour
With special reference to India.
Futurescapes
This book testifies to the growing interest in the many spaces of utopia. It intends to 'map out' on utopian and science-fiction discourses some of the new and revisionist models of spatial analysis applied in Literary and Cultural Studies in recent years. The aim of the volume is to side-step the established generic binary of utopia and dystopia or science fiction and thus to open the analysis of utopian literature to new lines of inquiry. The essays collected here propose to think of utopias not so much as fictional texts about future change and transformation but as vital elements in a cultural process through which social, spatial and subjective identities are formed. Utopias can thus be...
SF Boxed Set: 140+ Intergalactic Action Adventures, Dystopian Novels & Lost World Classics
DigiCat presents to you this unique SF collection, designed and formatted to the highest digital standards and adjusted for readability on all devices. H. G. Wells: The Time Machine The War of the Worlds The Island of Doctor Moreau The Invisible Man... Edgar Wallace: Planetoid 127 The Green Rust... Otis Adelbert Kline: The Venus Trilogy The Mars Series Malcolm Jameson: Captain Bullard Series Garrett P. Serviss: Edison's Conquest of Mars A Columbus of Space The Sky Pirate... Arthur Conan Doyle: The Professor Challenger Series Jules Verne: 20.000 Leagues under the Sea The Mysterious Island... Mary Shelley: Frankenstein The Last Man Edwin A. Abbott: Flatland Jack London: Iron Heel The Scarlet P...
