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Successbook
9 success stories, 73 viewpoints, 10 key learnings and 1 mission: successful innovation. The successbook takes a look at the innovation processes at a major Swiss corporation. Success factors and innovation myths are examined with the input of experts.
Failbook
74 failures, 10 key learnings and 1 mission: promoting a positive culture of mistakes in business. The innovation team at a major Swiss corporation reveal the things that others might want to keep secret – with charm, courage and humour, plus an ironic series of images from daily working life. Instead of glossing over mistakes, the book demonstrates how to draw valuable insights from failed projects and then use them to make progress in an innovation environment.
Werbung in der Medien- und Informationsgesellschaft
Als grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht. Dabei erfordert „Werbung in der Medien- und Informationsgesellschaft“ als hochdynamisches Erkenntnisobjekt stete Anpassungen, manchmal aber auch disruptive Erneuerung in der Beschreibung. Die vorliegende vierte Auflage wurde daher in Aufbau und Schwerpunktsetzung völlig neu konzipiert: Aus dem bisher genutzten IPI-Cube werden zur Systematisierung der zunehmend komplexen und entgrenzten Werbeformen fünf Prototypen herausgefiltert und beschrieben. So bleibt gewährleistet, dass das Buch Studierenden Grundwissen über Theorie und Praxis der Werbung vermittelt und Praktiker:innen darin einen alltagstauglichen Systematisierungsansatz finden. Wissenschaftlich fundiert und mit zahlreichen Praxisbeispielen illustriert bleibt das Buch eine geeignete Basislektüre für Vorlesungen und Seminare.
A Slice of Saturday Night
Little Theatre Musical Book, Music and Lyrics by The Heather Brothers. Characters: 4 male, 5 female Unit set. The Heather Brothers' homage to swinging sixties music was a smash hit at the King's Head Theatre and it enjoyed a long run after transferring to London's Arts Theatre. Slice has a lot of lively original songs in it, 30 of them, each neatly perched on the edge between parody of early rock and the real thing.-- Boston Globe. A pleasurable, lightly satirical revel in sixties manners and music ... with bite, kick and hanky panky.-- Guardian. Full of such clever, self mocking charm that it's difficult to come away feeling anything but thoroughly entertained.... The real pleasure comes from The Brothers' shameless poaching of an eclectic cross section of famous numbers.... Superb comic pastiche and sharp, cuff link humor.-- Time Out. A musical pastiche that takes you spinning back to the swinging decade to celebrate the eternal embarrassment of teen age.-- What's On.
Buch & Maus
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More Nonsense
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The Owl and the Pussy Cat
Edward Lear’s best-loved nonsense poem about the magical adventure of the Owl and the Pussycat who went to sea in a beautiful pea-green boat, specially retold for beginner readers as part of the Usborne Reading Programme. Includes audio. "Crack reading and make confident and enthusiastic readers with this fantastic reading programme." - Julia Eccleshare
Laser Treatment of Vascular Lesions
Today, nearly 60 years after the invention of the first medical laser, multiple laser and light systems exist and are applied in various medical specialties such as dermatology, ophthalmology, and urology. This volume - the first in the series Aesthetic Dermatology - focuses on the laser treatment of cutaneous lesions with a vascular target. Each chapter describes a particular laser or light modality and its specific application to a variety of both vascular and nonvascular lesions. Renowned specialists in laser medicine have contributed their expertise, incorporating current evidence-based literature and their own personal treatment recommendations, as well as pearls and perils. The purpose of this book is to explore the options and parameters available to treat cutaneous lesions traditionally responsive to vascular laser therapy and to expand the application to further lesion treatments. Readers who wish to broaden their knowledge and further hone their skills in treating cutaneous vascular lesions with lasers will find this publication a valuable and comprehensive review.
The Nuremberg SS-Einsatzgruppen Trial, 1945-1958
This book offers the first historical examination of the arrest, trial, and punishment of the leaders of the SS-Einsatzgruppen. The book examines recent historiographical trends and perpetrator paradigms, expounds on such contested issues as the timing and genesis of the Final Solution, the perpetrators' route to crime and their motivation for killing, and extends the discussion to the tensions between law and history.
