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Corporate Level Strategy
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage in diversified corporations as a whole.
Governance Issues in Strategic Alliances
Governance Issues in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book serie...
IT SERVICES BUSINESS MANAGEMENT
In IT Services, the businesses are managed with a customer-centric approach. This book, through various concepts, processes and stages, explores the need and framework of IT Services business, and how they are managed to deliver services par excellence. The book comprehensively explains how ITSE (IT Services Enterprises) strategies are analyzed and formulated with the help of three-dimensional cube—customer-centricity, niche vs. end-to-end offering and disruptive innovation vs. gradual innovation. The book further teaches that a good marketing must start with an integrative vision of the ITS Enterprise, and reveals how a customer plays a dominant role in co-creating IT Services. It also de...
The Three Waves of Globalization
Globalization, i.e. the spatio-temporal processes of change leading to a transformation in the organization of human affairs, is said to have started as long ago as the end of the 15th century. This first wave of globalization was subsequently followed by two others. The third wave of globalization, which began after 2000, has made the world noticeably smaller. In fact, technological innovations have sharply increased the availability of new modes and channels of communication. As a result, the sharing of knowledge and information all around the world has substantially increased and this has prompted the emergence of new ‘globalizing genres’. In addition, it has led to the implementation...
Successful Global Leadership
This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. It highlights the cognitive, affective, and behavioral actions leaders can take to understand the differences between foreign values and traditions, and how to develop a corporate environment where global leadership can thrive. Drawing on the latest research findings, interviews with executives, and the author’s own teaching and consulting experience, this book emphasizes the need to adopt a cultural intelligence that embraces flexibility, openness, curiosity, and empathy. It provides advice and guidance on how to develop universal people management skills and navigate language barriers to avoid cross-cultural miscommunication. This multi-disciplinary book is essential reading for students and researchers of international business and management, I/O psychology, and organizations hoping to interact effectively with employees and clients across borders.
Strategic Alliance Management
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book’s strengths in marrying theory wi...
Geopolitical Uncertainty and International Business
In this insightful book, Bernadette Andreosso-OÕCallaghan and Daniel Rajmil bring together a diverse range of experts to explore how the uncertainties of the geopolitical and geo-economic sphere are being dealt with in international business. They question the suitability of existing policy and institutional responses, and advocate for a novel approach to the delineation of our future world.
Managing Interpartner Cooperation in Strategic Alliances
Managing Interpartner Cooperation in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles,...
Marketing Across Cultures
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. A * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.
Corporate Level Strategy
The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.
