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Marketing Communications Management
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Essentials of Accounting for Governmental and Not-for-profit Organizations
"Thank you for considering the thirteenth edition of Essentials of Accounting for Governmental and Not-for-Profit Organizations. I have used the text with traditional three-semester-hour classes, with half-semester GNP courses, and as a module in advanced accounting classes. It is appropriate for accounting majors or as part of a public administration program. The Excel-based problems were developed to facilitate delivery though distance learning formats. The focus of the text is on the preparation of external financial statements. The coverage is effective in preparing candidates for the CPA examination"--
William N. Copley - True Confessions
This first publication after William N. Copley's death in 1996 gives a comprehensive survey of the so far scarcely known complete work that is however important for the tradition of Dada and surrealism in America as well as for pop art painting. For a short time owner of a gallery for surrealistic art in Los Angeles, Copley began to paint at the end of the forties. 1951 the American by birth went to Paris together with Man Ray where he lived about 13 years within the circle of the surrealists. Subsequently he worked in New York. In his work he is focusing on trivial motifs, induced by sex and eros, pin-ups or comic-like portrayals of American everyday's myths. To treat the symbols of state, such as flage, with irony is one of his subjects as well as the subtle persiflage of standard masterpieces of art.
Marketing Communications Management
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, pro...
Nazis of Copley Square
The forgotten history of American terrorists who, in the name of God, conspired to overthrow the government and formed an alliance with Hitler. On January 13, 1940, FBI agents burst into the homes and offices of seventeen members of the Christian Front, seizing guns, ammunition, and homemade bombs. J. Edgar HooverÕs charges were incendiary: the group, he alleged, was planning to incite a revolution and install a Òtemporary dictatorshipÓ in order to stamp out Jewish and communist influence in the United States. Interviewed in his jail cell, the frontÕs ringleader was unbowed: ÒAll I can say isÑlong live Christ the King! Down with communism!Ó In Nazis of Copley Square, Charles Gallagher...
Copley and West in England 1775-1815
This beautifully and thoroughly illustrated book, which constitutes the first serious investigation of the relationship between Benjamin West and John Singleton Copley, will be of considerable interest to both British and American art historians, and appeal to art lovers from both countries.00The book begins with a brief prologue discussing the earliest of West?s depictions of recent historical events and of subjects set in America, painted prior to Copley?s arrival in England. It then follows the year-by-year evolution of Copley?s painting from 1775 to his death in 1815, with an underlying focus upon his ongoing give-and-take with West, and it ends with examination of hitherto little-known and unstudied major late paintings, from after 1800, by both artists.
The Third Rainbow Girl
"In the early evening of June 25, 1980, Vicki Durian, 26, and Nancy Santomero, 19, were killed in an isolated clearing in Pocahontas County, West Virginia. They were hitchhiking to a festival known as the Rainbow Gathering but never arrived. For thirteen years no one was prosecuted for the 'Rainbow Murders,' though suspicion was cast on a succession of local men. In 1993, a local farmer was convicted, only to be released when a known serial killer and diagnosed schizophrenic named Joseph Paul Franklin claimed responsibility. With the passage of time, as the truth seemed to slip away, the toll became more inescapable--the unsolved murders were a trauma, experienced on a community scale. Emma ...
Research in Governmental and Nonprofit Accounting
"Research in Governmental and Nonprofit Accounting" is the only academic book dedicated exclusively to governmental and nonprofit accounting and reporting issues. The purpose of "Research in Governmental and Nonprofit Accounting" is to stimulate and report high-quality research on a wide range of governmental and nonprofit accounting topics. Volume 12 contains ten research manuscripts, presented in order of acceptance. In addition, the volume contains a monograph by Gordon and Khumawala. Describing varying theories of reporting by nonprofit organizations, this monograph is well suited for students studying accounting theory. Articles appearing in "Research in Governmental and Nonprofit Accounting" are unsolicited and subject to anonymous review.
A Revolution in Color: The World of John Singleton Copley
"A stunning biography…[A] truly singular account of the American Revolution." —Amanda Foreman, author of A World on Fire Through an intimate narrative of the life of painter John Singleton Copley, award-winning historian Jane Kamensky reveals the world of the American Revolution, rife with divided loyalties and tangled sympathies. Famed today for his portraits of patriot leaders like Samuel Adams and Paul Revere, Copley is celebrated as one of America’s founding artists. But, married to the daughter of a tea merchant and seeking artistic approval from abroad, he could not sever his own ties with Great Britain. Rather, ambition took him to London just as the war began. His view from abroad as rich and fascinating as his harrowing experiences of patriotism in Boston, Copley’s refusal to choose sides cost him dearly. Yet to this day, his towering artistic legacy remains shared by America and Britain alike.
The Second Kind of Impossible
*Shortlisted for the 2019 Royal Society Insight Investment Science Book Prize* One of the most fascinating scientific detective stories of the last fifty years, an exciting quest for a new form of matter. “A riveting tale of derring-do” (Nature), this book reads like James Gleick’s Chaos combined with an Indiana Jones adventure. When leading Princeton physicist Paul Steinhardt began working in the 1980s, scientists thought they knew all the conceivable forms of matter. The Second Kind of Impossible is the story of Steinhardt’s thirty-five-year-long quest to challenge conventional wisdom. It begins with a curious geometric pattern that inspires two theoretical physicists to propose a ...
