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A guide to traveling anywhere in the world that offers practical tips on finding lodging, knowing where to eat, choosing the best locations, understanding cultures and customs, avoiding hidden fees, exchanging currency, finding a doctor, and more.
The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Tells how to fly free or at greatly reduced rates by taking advantage of airline policies, acquiring more frequent flyer miles, and making use of the Internet.
In todayand’s fast-paced and ultra-competitive high-tech environment, an effectively managed patent licensing program is a must. The Second Editio n of Drafting Technology Patent License Agreements shows you how to achieve one. This valuable resource covers all of the legal and business transactional issues you are likely to encounter during the drafting and negotiation of patent licensing agreements. It guides you step-by-step through the unique aspects of the implementation of a patent licensing program for computers, electronics, telecommunications, and other industries, and it clarifies the issues involved in the enforcement and litigation of these patents. Youand’ll find incisive le...
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Ch...
Revised and updated to reflect new technologies in the field, the fourth edition of this popular text takes an in-depth look at the social costs and moral problems that have emerged by the ever expanding use of the Internet, and offers up-to-date legal and philosophical examinations of these issues. It focuses heavily on content control, free speech, intellectual property, and security while delving into new areas of blogging and social networking. Case studies throughout discuss real-world events and include coverage of numerous hot topics. In the process of exploring current issues, it identifies legal disputes that will likely set the standard for future cases. Instructor Resouces: -PowerPoint Lecture Outlines
Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
A comprehensive guide to technical analysis for both the novice and the professional Technical analysis is a vital tool for any trader, asset manager, or investor who wants to earn top returns. Successful Stock Signals for Traders and Portfolio Managers lets you combine technical analysis and fundamental analysis using existing technical signals to improve your investing performance. Author Tom Lloyd Sr. explains all the technical indicators you need to know, including moving averages, relative strength, support and resistance, sell and buy signals, candlesticks, point and figure charts, Fibonacci levels, Bollinger Bands, and both classic and new indicators. Merging these technical indicator...
This immense, global sector is vital to all businesses. This book covers exciting trends in supply chain and logistics management, transportation, intermodal shipment systems and advanced technologies. Market analysis, statistics and trends included. Contains profiles of the 500 leading firms.