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Atlas mięsa
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Zarządzanie reklamą
Reklama nas otacza i osacza. Przeciętny mieszkaniec dużego europejskiego miasta styka się codziennie z blisko tysiącem reklam. Są nią przecież nie tylko telewizyjne spoty, wyskakujące okienka na stronach internetowych czy wielkie uliczne billboardy. To także opakowania produktów zawierających logo producenta, przemówienia polityków i puszki Wielkiej Orkiestry Świątecznej Pomocy. Właściwie czasem trudniej jest powiedzieć, co reklamą nie jest... Amerykanie uczą małe dzieci tego, że reklama stanowi przekaz perswazyjny i nie należy jej mylić z rzetelnymi informacjami. Maluchy dowiadują się więc, że pan, który w telewizji zachęca ich do zjedzenia czekolady określonej marki, ma w tym swój własny interes, a czekolada niekoniecznie jest tak zdrowa, jak ów pan sugeruje. Do polskich szkół też powinniśmy wprowadzić tego typu lekcje. W edukacji na temat reklamy nie należy jednak zaniedbywać dorosłych. Niniejsza książka świetnie się w tę ideę wpisuje. Będzie znakomitą lekturą dla wszystkich pragnących widzieć reklamę jako zjawisko interdyscyplinarne, które trzeba analizować z wielu punktów widzenia.
Wybory 2005
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East Central Europe
What is East Central Europe? Can it be defined with any precision? The question of definition is a difficult one as is ussually the case concerning borderlands whose historical developments show little continuity and an uncertain identity born of the conflict between aspirations and reality. It is in East Central Europe that „no peace settlement is ever final, no frontiers are secure and each generation must begin its work anew”. Is there any chance that this definition will become out of date?
The War in Syria
The media is full of images and stories about the people of Syria and the suffering they have undergone in recent years. This book looks in detail at the history of the conflict, explains how it came about and the plight of the refugees, while emphasising the point of view of the people actually involved.
All Lara's Wars
The true story of one woman's struggle to save her sons from radicalization by Chechen partisans, as told by a seasoned war reporter. In All Lara's Wars, the great events of the last half-century--the realignment of Eastern Europe after the fall of the Soviet Union, and the rise in the Middle East of ISIS and its quest for a new Caliphate--converge in this account of a Chechen-Georgian family whose two sons become radicalized, and how their mother--Lara--travels to Syria by bus and at great risk, not to join them but to bring them home. By then, the older son is a high level commander and the younger son a respected soldier in ISIS's army. The story is told with a sense of wonder at the cont...
Women, Communism, and Industrialization in Postwar Poland
Malgorzata Fidelis' study of female industrial workers in postwar Poland proves that women were central to the making of communist society.
Russia and China
This book depicts the sophisticated relationship between Russia and China as a pragmatic one, a political “marriage of convenience”. Yet at the same time the relationship is stable, and will remain so. After all, bilateral relations are usually based on pragmatic interests and the pursuit of these interests is the very essence of foreign policy. And, as often happens in life, the most long-lasting marriages are those based on convenience. The highly complex, complicated, ambiguous and yet, indeed, successful relationship between Russia and China throughout the past 25 years is difficult to grasp theoretically. Russian and Chinese elites are hard-core realists in their foreign policies, a...
