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TOPICS IN THE BOOK Design and Analysis of Multi-layer Resistive Ink Film Based Metamaterial Ultra-thin Broadband Absorber Enhancing Big Data Security through Comprehensive Data Protection Measures: A Focus on Securing Data at Rest and In-Transit Secure Browse: AI-Powered Phishing Defense for Browsers Ethical Considerations in the Collection and Handling of Financial Data in ETC
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digit...
Mastering Cloud Computing is designed for undergraduate students learning to develop cloud computing applications. Tomorrow's applications won't live on a single computer but will be deployed from and reside on a virtual server, accessible anywhere, any time. Tomorrow's application developers need to understand the requirements of building apps for these virtual systems, including concurrent programming, high-performance computing, and data-intensive systems. The book introduces the principles of distributed and parallel computing underlying cloud architectures and specifically focuses on virtualization, thread programming, task programming, and map-reduce programming. There are examples demonstrating all of these and more, with exercises and labs throughout. - Explains how to make design choices and tradeoffs to consider when building applications to run in a virtual cloud environment - Real-world case studies include scientific, business, and energy-efficiency considerations
To order this title for shipment to Austria, Germany, or Switzerland, please contact dpunkt verlag directly. "[The authors] have performed a remarkable double service with this excellent book on genetic programming. First, they give an up-to-date view of the rapidly growing field of automatic creation of computer programs by means of evolution and, second, they bring together their own innovative and formidable work on evolution of assembly language machine code and linear genomes." --John R. Koza Since the early 1990s, genetic programming (GP)-a discipline whose goal is to enable the automatic generation of computer programs-has emerged as one of the most promising paradigms for fast, produ...
The book is a survey of the rise and downfall of India with specific reference to the effect of political and social conditions on its educational system. The course of the low percentage of educated population today can be traced in the neglect of education by fanatic Muslim rulers and wrong policy of education wilfully adopted by Britishers.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes ...
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Cloud computing has gained paramount attention and most of the companies are adopting this new paradigm and gaining significant benefits. As number of applications and business operations are being facilitated by the cloud computing paradigm, it has become the potential target to attackers. The importance of well-organized architecture and security roles have become greater with the growing popularity. Cloud Security: Attacks, Techniques, Tools, and Challenges, provides an in-depth technical description about various key essential aspects of cloud security. We have endeavored to provide a technical foundation that will be practically useful not just for students and independent researchers b...
Addressing the financial difficulties of micro, small- and medium-sized enterprises (SMEs), supply chain finance plays a crucial role in fostering a better industrial environment. This book aims to provide a comprehensive analysis of the latest developments in supply chain finance and help readers to understand the subject from new perspectives by exploring the following four questions: 1) How to solve SMEs' financing difficulties with supply chain finance innovations? 2) How to prevent systemic risks during the course of development of supply chain finance? 3) How to develop a healthy supply chain ecosystem to support the development of supply chain finance? 4) What is the role that Internet technology and big data play in supply chain finance risk management? The discussions are richly illustrated and substantiated with concrete and detailed case studies of companies in China and Hong Kong, especially the Fung Group, and numerous examples that are related to the manufacturing, trade and distribution, and logistics industries, as well as the commercial sector.
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorith...