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A CHRONICLE ON PYCNONOTUS CAFER THE RED VENTED BULBUL
The book is a pioneer work on the extensive behavior of Red Vented Bulbul. Each action of this stunning bird is captured in the book with great precision. The book portrays the habits, habitat, nesting ecology, and feeding, breeding, moulting and acoustic behaviors of Red – Vented Bulbul (Pycnonotus cafer) with special reference to Udaipur Region of Rajasthan, India. It also emphasizes on the impact of urbanization on Red Vented Bulbul and threats and conservation problems associated with it. The book is a voyage to life of Red Vented Bulbul nicely depicting the art and intelligence of bird in nest making to the preferences in feeding manners and then to breeding patterns finally leading to an overwhelming parental care. The book also showcase novel observations which are unique in their own way such as the vocal outputs of voice, cob web theory, leucism and scate analysis to name a few. It is a complete narration of the events in the life span of bulbul and its role in the ecosystem.
Selenium and Nano-Selenium in Environmental Stress Management and Crop Quality Improvement
Crop plants growing under field conditions are constantly exposed to various abiotic and biotic stress factors leading to decreased yield and quality of produce. In order to achieve sustainable development in agriculture and to increase agricultural production for feeding an increasing global population, it is necessary to use ecologically compatible and environmentally friendly strategies to decrease the adverse effects of stresses on the plant. Selenium is one of the critical elements from the biological contexts because it is essential for human health; however, it becomes toxic at high concentrations. It has been widely reported that selenium can promote plant growth and alleviate variou...
Emarketing Excellence
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
Pyrosequencing Protocols
This book presents detailed protocols for the multidisciplinary application of Pyrosequencing® technology, all written by world-renowned experts. This comprehensive volume enables quick reference by collecting the primary applications for Pyrosequencing®, and supplementing each protocol with troubleshooting tips specific to that method. This volume both highlights the versatility of and provides detailed protocols for the application of Pyrosequencing®.
Genitourinary Imaging
Genitourinary Imaging - A Case Based Approach is a user friendly, portable guide that offers a comprehensive coverage of the subspecialty with an emphasis on all modalities. As subspecialty practice has become the norm in radiology, it becomes increasingly important to keep abreast of the latest information within the specialty that one is practising. The case based nature of this book, with modality independent content, allows the reader to assimilate practice specific information with ease. Full color images with tabular salient points, imaging algorithms and evidence based criterion support the text. Key points provide succinct explanations of the disease and an appropriate differential diagnosis, as well as providing a brief description of therapy and prognosis. Genitourinary Imaging - A Case Based Approach is aimed at residents and training and practicing genitourinary radiologists.
Artificial Intelligence
The first text to take a systems engineering approach to artificial intelligence (AI), from architecture principles to the development and deployment of AI capabilities. Most books on artificial intelligence (AI) focus on a single functional building block, such as machine learning or human-machine teaming. Artificial Intelligence takes a more holistic approach, addressing AI from the view of systems engineering. The book centers on the people-process-technology triad that is critical to successful development of AI products and services. Development starts with an AI design, based on the AI system architecture, and culminates with successful deployment of the AI capabilities. Directed towar...
Robotics Software Design and Engineering
Robotics Software Design and Engineering is an edited volume on robotics. Chapters cover such topics as cognitive robotics systems, artificial intelligence, force feedback, autonomous driving embedded systems, multi-robot systems, a robot software framework for Real-time Control systems, and Industry 4.0. Also discussed are humanoid robots, aerial and work vehicles, and robot manipulators.
Digital Marketing
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for r...
