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Concepts and Principles of Pharmacology
Celebrating 100 years of HEP, this volume will discuss key pharmacological discoveries and concepts of the past 100 years. These discoveries have dramatically changed the medical treatment paradigms of many diseases and these concepts have and will continue to shape discovery of new medicinies. Newly evolving technologies will similarly be discussed as they will shape the future of the pharmacology and, accordingly, medical therapy.
Finance Against Poverty: Volume 1
In two volumes these books review and expand the theory that poverty in the world's poorest regions could be alleviated by providing small loans to micro-entrepreneurs. Volume 1 provides detailed analysis of this theory and offers policy recommendations for practitioners in this field. Volume 2 presents empirical evidence drawn from comparative experiences in seven developing countries. The work assesses the success of this policy and provides some startling conclusions. This is essential reading for all those interested in development, poverty-reduction, social welfare and finance.
Transformative Practices for Minority Student Success
Between 2000 and 2015 the Asian American Pacific Islander population grew from nearly 12 million to over 20 million--at 72% percent recording the fastest growth rate of any major ethnic and racial group in the US.This book, the first to focus wholly on Asian American and Native American Pacific Islander Institutions (AANAPISIs) and their students, offers a corrective to misconceptions about these populations and documents student services and leadership programs, innovative pedagogies, models of community engagement, and collaborations across academic and student affairs that have transformed student outcomes.The contributors stress the importance of disaggregating this population that is co...
Dictionary of Abbreviations in Medical Sciences
Not everyone is a friend of the manifold abbreviations that have by now beCome a part of the scientific language of medicine. In order to avoid misunderstanding these abbreviations, it is wise to refer to a reliable dic tionary, such as this one prepared by Heister. The abbreviation ED means, for instance, effective dose to the pharmacologist. However, it might also stand for emetic dose. Radiologists use the same abbreviation for erythema dose, and ED could also mean ethyl dichlorarsine. A com mon meaning of ECU is European currency unit, a meaning that might not be very often in scientific medical publications. ECU, however, also means environmental control unit or European Chiropractic Un...
Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
The First Suburban Chinatown
Monterey Park, California, only eight miles east of downtown Los Angeles, was dubbed by the media as the "First Suburban Chinatown." The city was a predominantly white middle-class bedroom community in the 1970s when large numbers of Chinese immigrants transformed it into a bustling international boomtown. It is now the only city in the United States with a majority Asian American population. Timothy P. Fong examines the demographic, economic, social, and cultural changes taking place there, and the political reactions to the change. Fong, a former journalist, reports on how pervasive anti-Asian sentiment fueled a series of initiatives intended to strengthen "community control," including a movement to make English the official language. Recounting the internal strife and the beginnings of recovery, Fong explores how race and ethnicity issues are used as political organizing tools and weapons. In the series Asian American History and Culture, edited by Sucheng Chan, David Palumbo-Liu, Michael Omi, K. Scott Wong, and Linda Trinh Võ.
Dictionary of Acronyms and Technical Abbreviations
This Dictionary covers information and communication technology (ICT), including hardware and software; information networks, including the Internet and the World Wide Web; automatic control; and ICT-related computer-aided fields. The Dictionary also lists abbreviated names of relevant organizations, conferences, symposia and workshops. This reference is important for all practitioners and users in the areas mentioned above, and those who consult or write technical material. This Second Edition contains 10,000 new entries, for a total of 33,000.
The Contemporary Asian American Experience
This book examines the contemporary history, culture, and social relationships that form the fundamental issues confronted by Asians in America today. Comprehensive, yet concise, it focuses on abroad range of issues, and features a unique comparative approach that analyzes how race, class, and gender intersect throughout the contemporary Asian American experience. Chapter topics cover the history of Asians in America; emerging communities, changing realities; Asian Americans and educational opportunity; workplace issues; anti-Asian violence; Asian Americans and the media; Asian American families and identities; and political empowerment. For anyone interested in an understanding and awareness beyond the simplistic stereotype of the "model minority"-through the exposure to important concerns of Asian American groups and communities.
Modernizing Learning
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EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
