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Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations ...
The City
By many measures, London is now the leading financial center in the world, outpacing New York City and Hong Kong. Ignorance about The City, London's financial district, is no longer an option for those doing business in the global financial markets. The second edition of The City provides updated, comprehensive, and relevant coverage of what goes on in London’s financial services sector and its evolution as the leading financial center in Europe. Essential reading for City and international financial professionals, policy makers, investors, and those seeking a well-paid City career, this book explains how every facet of the City works and why it matters.
Guide to Project Management
Most projects fail to reach their desired results when an organization views a project as the responsibility of only one individual: the project manager. Experience demonstrates that significant ventures require a great number of people—including those who commission the project, those who finance it, those who carry it out, and even those who use the end product—to be successful. This guide offers an in-depth approach to getting project management right. Guide to Project Management shows why projects of any scale require that an entire organization contribute to achieving results. It focuses on the steps essential for successful management: initiation, planning, delegation, and closing. Author Roberts has successfully managed projects at major companies such as Pfizer and British Airways. In this book, he details how all stakeholders can manage a project properly and successfully.
Economics
Written in the accessible, intelligent, jargon-free style for which The Economist is famous, this book is aimed at anyone – from students to presidents – who wants to make sense of the modern economy and grasp how economic theory works in practice. The laws of economics do not change from week to week. If you have ever wondered why America's trade deficit attracts so much fuss, why central bankers enjoy so much deference, whether stockbrokers earn their commissions, or why we cannot share unemployment by sharing work out more evenly, the articles in this book provide answers based on economic principles of lasting relevance. Part one of the book looks at globalisation. Part two track the fortunes of the world economy - America's recovery and its imbalances; China's rise; and the brighter signs for the Japanese and German economies after years of underachievement. Part three examines the "capital" in capitalism - what finance does for the economy; how money and credit are created, regulated and circulated; and capial flows across national borders. Part four explores how economics is applied and misapplied - what the market can achieve and how it can fail.
Marketing
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
Coaching and Mentoring
Executive coaching is big business. A top coach in America can earn more than fifteen thousand dollars a day—well beyond the normal fees charged by most consultants. This comprehensive guide explains everything you need to know to engage and deploy coaches and mentors effectively. Topics covered include: • Goals and costs of different types of coaching and mentoring • How to assess a coach’s effectiveness • Tips for helping coaches and mentors succeed • Pitfalls to avoid • Real-life lessons learned by those interviewed for this book The drive to excellence for individuals and organizations makes coaching and mentoring ever more important in our challenging 24/7 global business environment.
Guide to Organisation Design
Business failure is not limited to start ups. In America alone between 1990 and 2000, there were over 6.3 million business start-ups and over 5.7 million business shut-downs. Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason). involve holistic thinking about the organisation be for the future rather than for now not to be undertaken lightly—it is resource intensive even when going well be seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair.)
Mapping the Markets
The global financial markets turn over billions of dollars daily. An array of different instruments is available to trade in these markets, ranging from simple stocks and shares to exotic creatures such as butterfly spreads. Participation at any level involves taking a view as to which way the market in question will move. There are essentially only two methods for analysing the future direction of the markets in equities, currencies, interest rates or commodities: one involves fundamental analysis, the other technical analysis. The two camps of investment analysts are separated by a wide gulf of distrust and suspicion. This book seeks to bridge the gap between the two disciplines and show h...
