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Advanced Bioremediation Technologies and Processes for the Treatment of Synthetic Organic Compounds (SOCs)
  • Language: en
  • Pages: 214

Advanced Bioremediation Technologies and Processes for the Treatment of Synthetic Organic Compounds (SOCs)

Dr. Datta Madamwar holds a provisional patent related to the theme of this Research Topic. All other Topic Editors declare no competing interests with regards to the Research Topic subject.

Plastic Waste Trade
  • Language: en
  • Pages: 312

Plastic Waste Trade

None

Computational and Experimental Protein Variant Interpretation in the Era of Precision Medicine
  • Language: en
  • Pages: 146

Computational and Experimental Protein Variant Interpretation in the Era of Precision Medicine

One of the key goals in the postgenomic era is the elucidation of the mechanisms underlying the relationship between genotype and phenotype. In particular, understanding how human genetic and somatic variations are associated with diseases is still an open problem and its solution is a crucial issue for exploiting the possibilities offered by the modern sequencing techniques in the framework of precision and personalized medicine. The increasing amount of data generated by the sequencing initiatives calls for accurate and reliable computational approaches to predict the impact of mutations on the phenotype, and possibly for methods to correlate them with diseases. From the experimental point of view, disease-causing variants are supposed to directly affect protein function, protein stability as well as the kinetics and thermodynamics of protein-protein recognition, and robust validation at the molecular scale is necessary. This approach can be of invaluable help in facing new challenges such as the fast development of effective vaccines.

Research Anthology on Social Media Advertising and Building Consumer Relationships
  • Language: en
  • Pages: 2057

Research Anthology on Social Media Advertising and Building Consumer Relationships

  • Type: Book
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  • Published: 2022-05-13
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  • Publisher: IGI Global

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Integrins in Health and Disease
  • Language: en
  • Pages: 473

Integrins in Health and Disease

Integrins are heterodimeric cell surface receptors which anchor cells to different extracellular matrix proteins or act as cell-cell receptors. They play pivotal roles not only across a wide range of physiological processes including tissue morphogenesis, wound healing, and regulation of cell growth, but also in numerous pathological conditions such as autoimmunity, infectious disease, and carcinogenesis. This book aims to provide readers a summary of the most important integrins and their respective biological functions. Readers will learn about knockout- and animal models to study the functionality of key collagen-, laminin-, and nephronectin-binding integrins. Additionally, the role of in...

Genetic variants and metabolic diseases, volume II
  • Language: en
  • Pages: 155

Genetic variants and metabolic diseases, volume II

Metabolic syndrome (MetS) is a set of co-morbidities that collectively increase an individual’s risk of developing cardiovascular disease, stroke, and type 2 diabetes mellitus (T2D). Per the World Health Organization (WHO), MetS is typically characterized by obesity, insulin resistance, hypertension, and hyperlipidemia. Building on this point, some of the major risk factors for development of MetS include increased weight or an obese phenotype, lack of physical activity, and genetics. Interestingly, the last decade has witnessed a deluge of Genome-Wide Association Studies (GWAS) that have linked hundreds of genomic with both collective MetS traits, as well as individual metabolic disorders...

Handbook of Research on New Media Applications in Public Relations and Advertising
  • Language: en
  • Pages: 599

Handbook of Research on New Media Applications in Public Relations and Advertising

  • Type: Book
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  • Published: 2020-08-07
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  • Publisher: IGI Global

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Development and Application of Novel Genome Engineering Tools in Microbial Biotechnology
  • Language: en
  • Pages: 254
Pseudomonas aeruginosa
  • Language: en
  • Pages: 242

Pseudomonas aeruginosa

This book aims to provide methods, protocols, and discussion topics for those who wish to examine in depth the molecular mechanisms of adaptation and versality of bacteria and would like to envisage their evolution responses in the fast changing Antropocene.Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and key tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Pseudomonas aeruginosa: Methods and Protocols aims to be a useful and practical guide to new researchers and experts looking to expand their knowledge.